Sr. Content Writer/ Strategist/ Brand Builder

3 weeks ago

Sahibzada Ajit Singh Nagar, India RChilli Full time

Key Responsibilities:


1. Content Strategy Development:
o Create and execute a complete content strategy aligned with lead generation
and brand awareness goals.
o Research industry trends, competitor content, and audience needs to drive
relevant and engaging content.

2. Content Creation:
o Write and develop high-quality content, including blog posts, case studies,
white papers, eBooks, infographics, web content, video scripts, and email
campaigns.
o Produce engaging and informative content that positions RChilli as a thought
leader in the HR tech and recruitment space.
o Develop content to support product launches, marketing campaigns, and
sales enablement.

3. Lead Generation and Content Marketing:
o Create content optimized for SEO to drive organic traffic and generate
qualified leads.
o Collaborate with the SEO team to ensure content is aligned with target
keywords and search intent.
o Design and implement content distribution plans across relevant channels
(website, social media, email, LinkedIn, etc.).

4. Case Studies and White Papers:
o Research and create detailed case studies highlighting client success stories
and RChilli's impact.
o Write technical and business-focused white papers that demonstrate product
value and address industry pain points.

5. Email and Campaign Content:

o Develop compelling email sequences, drip campaigns, and newsletters to
nurture leads and drive conversions.
o Collaborate with the marketing team to create campaign-specific landing
pages and content.
6. Visual Content Collaboration:
o Work with the design team to develop infographics, video scripts, and other
visual content that complements written content.

7. Thought Leadership and Branding:
o Contribute to establishing RChilli's brand voice and thought leadership in the
industry.
o Regularly publish content on LinkedIn and other platforms to enhance brand
credibility.

8. Content Performance Analysis:
o Monitor and analyze content performance metrics to refine and improve
content strategies.
o Leverage data insights to create high-performing content that resonates with
target audiences.

Requirements:


 Minimum 4-6 years of experience in content writing, preferably in the SaaS industry.
 Proven track record of developing and executing successful content marketing
strategies.
 Exceptional writing, editing, and proofreading skills with a keen eye for detail.
 Strong understanding of SEO, keyword research, and content optimization.
 Experience in creating long-form and short-form content.
 Ability to work independently and collaboratively in a fast-paced environment.
 Excellent research skills and the ability to translate complex concepts into engaging
content.
 Familiarity with content management systems (HubSpot etc.) and marketing
automation tools.


Education and Qualifications:


 Bachelor's degree in English, Journalism, Communications, Marketing, or a related
field.
 Master's degree in Mass Communication, Journalism, or MBA in Marketing is highly
preferred.
 Additional content marketing, digital marketing, or SEO certifications will be an
advantage.

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