Sr. Content Writer

3 weeks ago

Sahibzada Ajit Singh Nagar, India RChilli Inc. Full time

Role: Sr. Content Writer (From HR Tech Industry)

Exp: 4-6 Years

Work Mode: Hybrid/Onsite

Job Description

Key Responsibilities:


1. Content Strategy Development:
o Create and execute a complete content strategy aligned with lead generation and brand awareness goals.
o Research industry trends, competitor content, and audience needs to drive relevant and engaging content.

2. Content Creation:
o Write and develop high-quality content, including blog posts, case studies, white papers, eBooks, infographics, web content, video scripts, and email campaigns.
o Produce engaging and informative content that positions RChilli as a thought leader in the HR tech and recruitment space.
o Develop content to support product launches, marketing campaigns, and sales enablement.

3. Lead Generation and Content Marketing:
o Create content optimized for SEO to drive organic traffic and generate qualified leads.
o Collaborate with the SEO team to ensure content is aligned with target keywords and search intent.
o Design and implement content distribution plans across relevant channels (website, social media, email, LinkedIn, etc.).

4. Case Studies and White Papers:
o Research and create detailed case studies highlighting client success stories and RChilli’s impact.
o Write technical and business-focused white papers that demonstrate product value and address industry pain points.

5. Email and Campaign Content:

o Develop compelling email sequences, drip campaigns, and newsletters to nurture leads and drive conversions.
o Collaborate with the marketing team to create campaign-specific landing pages and content.


6. Visual Content Collaboration:
o Work with the design team to develop infographics, video scripts, and other visual content that complements written content.

7. Thought Leadership and Branding:
o Contribute to establishing RChilli’s brand voice and thought leadership in the industry.
o Regularly publish content on LinkedIn and other platforms to enhance brand credibility.

8. Content Performance Analysis:
o Monitor and analyze content performance metrics to refine and improve content strategies.
o Leverage data insights to create high-performing content that resonates with target audiences.

Requirements:
ï‚· Minimum 4-6 years of experience in content writing, preferably in the SaaS industry.
ï‚· Proven track record of developing and executing successful content marketing strategies.
ï‚· Exceptional writing, editing, and proofreading skills with a keen eye for detail.
ï‚· Strong understanding of SEO, keyword research, and content optimization.
ï‚· Experience in creating long-form and short-form content.
ï‚· Ability to work independently and collaboratively in a fast-paced environment.
ï‚· Excellent research skills and the ability to translate complex concepts into engaging content.
ï‚· Familiarity with content management systems (HubSpot etc.) and marketing automation tools.


Education and Qualifications:

ï‚· Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
ï‚· Master’s degree in Mass Communication, Journalism, or MBA in Marketing is highly preferred.
ï‚· Additional content marketing, digital marketing, or SEO certifications will be an advantage.

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