Social Media Writer–Strategist

Social Media Writer–Strategist (3–4.5 Years Experience)Compensation: ₹9–12 LPA (Bangalore)Role Type: Full-timeLocation: On-site About CompanyFor over two decades, Basil has been a trusted full-funnel digital marketing agency, passionately crafting growth stories that inspire. With a team of 50+ specialists, we blend creativity with data-driven strategy across branding, performance marketing, social media, print, lead generation, and content creation — helping brands flourish in an ever-evolving landscape.Our journey has been shaped by partnerships with some of India’s most esteemed brands, managing over $50 million in annual ad spend and driving sustainable, long-term growth.With an unmatched ability to build vibrant, engaged global communities, we’ve empowered Fortune 500 companies such as Unilever, Pepsico, P&G, Allstate, and Kimberly-Clark to achieve their boldest visions. We also lead global mandates for brands like Lenovo, Indian Hotels Company, and Mphasis, delivering marketing excellence that bridges creativity and performance.About the RoleWe’re looking for a Writer–Strategist — someone who can write with clarity and creativity, but think with the discipline of a marketer. This is a role built for someone wasn’t pleased with just “content writing” and now understands how content shapes awareness, trust, and ultimately, conversions.You’ll work across social, digital, and performance channels, helping shape narratives that are insight-led, persona-driven, and built to move the consumer through the funnel not just generate engagement.This is a great fit for someone with 3–4.5 years of experience, who now wants to take ownership of brand storytelling, audience insight, and performance outcomes.What You’ll Own1. Content Strategy & Planning* Build multi-brand content calendars rooted in consumer personas and funnel needs.* Understand and track your competitive environment and adopt best practises and differentiate* Lead messaging strategy across awareness, consideration, and conversion stages.* Identify content gaps, campaign opportunities, and formats that drive meaningful impact.* Identify creative angles and cultural hooks that make brands stand out.2. Writing & Creative Craft* Write high-performing copy across social, ads, emails, landing pages, video scripts, print campaigns, brochures and campaign narratives.  * Create Campaigns with hooks, angles, and storylines that are designed for conversion, not just views.* Keep content fresh, and culturally relevant while staying performance-oriented. Adapt tone and messaging across channels without losing consistency or intent.3. Performance-Centric ThinkingWork closely with performance marketing to understand metrics and refine content (CTR, CPL, ROAS, CVR).Use data to iterate rapidly: refine messaging, adjust hooks, and improve outcomesUnderstand audience drop-offs, friction points, and content triggers that increase conversion.4. Cross-Functional CollaborationCollaborate with designers, video teams, performance teams, and leadership to bring campaigns to life.Participate in brainstorming and contribute both creative and strategic thinking.Multi-brand management: Present ideas and content rationale with clarity and insight.Juggle multiple deadlines and stakeholders5. AI-Enabled Creative WorkflowUse AI tools effectively for research, idea expansion, optimisation, and productivity.Stay updated with emerging creative and AI tools that improve output without compromising originality.You’ll Succeed if You Have:3–4.5 years of experience in a digital-first role (agency or brand).A portfolio demonstrating strategic thinking + performance-oriented writing.Hands-on experience in social campaigns, email journeys, landing page copy, and paid ad messaging.Comfort with marketing metrics and performance dashboards.Strong understanding of consumer psychology and platform behaviours.A proactive, ownership-driven approach to content planning.Working knowledge of AI tools like ChatGPT, Claude, Gemini, Midjourney, Notion AI, etc.A good work ethic: you are an independent thinker, you collaborate well, are naturally curious and have a point of view on your work. What Your Portfolio Should ShowWork that has driven business outcomes — leads, conversions, actions.Clear examples of persona-based or insight-led content.Multi-format writing: ads, scripts, landing pages, articles, blogs, social-first content.A balance of creativity and measurable performance.