Area Sales Manager

Job Title:Area Sales Manager – Channel & Institutional Sales (Karnataka) Location:Bengaluru, Karnataka Department:Sales & Distribution Reports To:Regional Sales Manager (South) Industry:UPS Systems, VRLA Battery Solutions, Lithium Battery Solutions, Power BackupJob Summary: TheArea Sales Manager (ASM)will be responsible for achieving sales and distribution targets forVRLAandLithium-Ion batteriesinKarnatakathrough effective management ofchannel partners (distributors, dealers, retailers)andinstitutional customers(OEMs, system integrators, corporates, government accounts, and large end users). This role demands a strong understanding of both thetraditional lead-acid battery marketand theemerging lithium battery applications(UPS, Solar, Telecom, EV, ESS). The ASM will drive sales growth, channel expansion, and ensure high market share for the company’s products within the state.Key Responsibilities: Sales Achievement & Business Development Achieve monthly, quarterly, and annualsales targetsfor both channel and institutional business in Karnataka. Plan and execute area sales strategies for revenue growth, profitability, and market expansion. Identify new business opportunities acrossUPS, solar, inverter, telecom, EV, and industrial batterysegments. Ensure proper product mix between VRLA and Lithium product lines based on market demand. Driveprimary and secondary salesthrough existing distributors and dealers.2. Channel Management Appoint, develop, and managedistributors, dealers, and retailersacross key districts of Karnataka. Implement structured coverage plans to ensure adequate channel presence in urban, semi-urban, and rural markets. Ensure availability, visibility, and timely supply of products across the channel. Regularly review channel performance, manage stock levels, collections, and credit compliance. Conductchannel partner training, product demos, and dealer meetsto build loyalty and engagement. Implement trade schemes, incentives, and promotional programs effectively.3. Institutional / Key Account Sales Identify and acquireinstitutional clientssuch as: OEMs (UPS, Solar, EV, Power Backup) System Integrators Government & Public Sector Units (PSUs) Corporate & Industrial customers Prepare and submit quotations, tenders, and technical proposals. Negotiate pricing, terms, and commercial agreements in alignment with company policy. Manage relationships with existing institutional clients to ensure repeat business and timely payments. Coordinate with the technical and service teams to meet specific customer requirements and ensure post-sales support.4. Market Intelligence & Competition Tracking Continuously monitor competitor activities — pricing, schemes, new product launches, dealer policies, and regional presence. Gather market feedback on product performance and customer satisfaction. Provide regular MIS reports on sales trends, opportunities, and challenges. Recommend local marketing initiatives and dealer activations to enhance visibility.5. Operational & Administrative Responsibilities Prepare monthly and quarterlysales forecastsfor the area and ensure timely reporting. Coordinate withlogistics, supply chain, and accountsto ensure smooth order fulfilment and collection. Ensure compliance with company processes, documentation, and audit norms. Manage expenses and travel budgets within approved limits. Maintain updated CRM records of customers, prospects, and channel partners.6. Cross-functional Coordination Work closely with theMarketingteam for brand promotion, campaigns, and regional events. Liaise with theServiceteam for warranty claims, product issues, and customer satisfaction. Collaborate withProduct Managementfor feedback on market needs, features, and competitive benchmarking.Qualifications & Skills: Graduate in Engineering, Science, or Commerce. MBA in Marketing or Sales preferred. 5–10 years of sales experienceinbattery, inverter, solar, electrical, or power electronicsindustries. Proven track record inchannel sales managementandinstitutional / B2B sales . Experience handling Karnataka or South India markets is highly desirable. Working knowledge ofVRLA and Lithium-ion technologieswill be a strong advantage. Proficiency in MS Office, ERP/CRM tools, and data reporting. Strong communication and negotiation skills (English, Kannada, and Hindi). Excellent relationship management and partner engagement abilities. Self-driven, result-oriented, and capable of working independently. Good analytical and problem-solving skills. High integrity, discipline, and accountability. Willingness to travel extensively across the state.Compensation:Competitive Fixed Pay with attractive performance incentives Employment Type:Full-time Joining:[Immediate preferred / Notice period acceptable]About Relicell Relicell is one of India’s leading Energy Storage Solutions provider with two state of the art manufacturing facilities near Bangalore for Sealed Maintenance Free VRLA batteries & Lithium Ion Batteries. Headquartered in Bangalore, India, Relicell is founded and managed by a team of seasoned professionals with a deep understanding of customer requirements and with established relationships and networks within the industry.www.relicellbattery.comTo apply via e-mail, contact info@relicellbattery.com with your CV [Subject line: Area Sales Manager application]