Marketing Lead

4 weeks ago

Prayagraj, India Wipro Full time

Wipro’s Buyer Experience seeks a Marketing lead to be part of the growth engine, enabling business impact through strategic marketing. Pursuit marketing is a specialized and integral part of the marketing value chain, with other parts comprising of Brand, field/industry marketing, solution marketing, DG/LG, ABM, etc. The role will work closely with the global (USA, Europe, Asia Pacific) market units and other marking teams across multiple time zones and cultures.


The marketing lead would work closely with SMU Strategic Marketing teams, who will be driving large deals for Wipro. This individual-contributor role will also be responsible for owning selected deals for the entire life cycle. Day-to-day this could mean working on the CRM, planning, interfacing with the teams in the Buyer Experience, strategic market units (e.g., industry marketing), Global Business Lines (e.g., solution/product marketing), and associated functions (e.g., Corporate Marketing, social media) for all pursuit marketing engagements assigned. The role focuses on creative marketing for large deals that usually have very defined timelines. You will be required to work on multiple deals at one time, not exceeding 5 per quarter. These deals are large and strategic in nature and each marketing campaign is custom to the opportunity. The role provides a variety of learning opportunities through experience-based and formal projects.

This role will offer learning opportunities, particularly in strategy, digital and deal-based marketing, and can provide substantial progression in these career streams.


The scope and requirements for the role are detailed below.


Roles and Responsibilities:

  1. Conduct research and analysis of areas related to the pursuit of marketing, such as new tools, processes, or solutions.
  2. Support Pursuit Marketing projects by working with marketing leads on assigned projects.
  3. This support will include
  4. Reviewing and updating SFDC/CRM data along with Pursuit leads.
  5. Creation and updating deal marketing briefs, plans, trackers, etc.
  6. Working closely with the Pursuit Marketing CoE for bi-weekly status & periodic reporting.
  7. Support Pursuit Marketing leads with the overall pursuit communication strategy, which includes identifying challenges, viewing the MI/BI kits, developing messaging and value propositions, and executing the marketing plan.
  8. Support content gathering through internal sources and working with SMU/GBL marketing teams.
  9. Coordinate with external vendors and in-house marketing teams to execute marketing activities seamlessly.
  10. Building relationships with Pursuit Leads, and other critical interdependent groups.
  11. Support with post-pursuit analysis and review and help with recommendations on tools and processes.


Experience and Expertise:

  • Master of Business Administration (MBA) in Marketing with 4+ years' experience in business marketing. Experience in digital marketing will be an advantage.
  • Experience and expertise in different marketing execution and creative support will be preferred.
  • Understanding business dynamics which includes Brand, Martech, SMU, GBLs, Regions, Industries, etc
  • Strong written and communication skills
  • Create reusable collaterals (Case studies, videos, microsites etc.), Work with vendors / agencies for creative support needed & create strategic marketing plans.


Required Qualification, Experience and Expertise:

  • MBA in marketing with 5+ Years of relevant work experience as a marketing professional in B2B IT services, (preferably worked on large deals marketing or industry marketing).
  • Experience engaging directly with business stakeholders, taking ownership, and problem solving is necessary.
  • Good knowledge on IT deals, the life cycle, and understanding of technology.
  • Prior exposure to handling deals across sectors / industries will be an advantage.
  • Experience in managing various stages of campaigns & would have collaborated across multiple stakeholders for deal-based campaigns.
  • Possess Excellent interpersonal skills and strong verbal & written communication skills.
  • Ability to work independently with ownership & accountability for results, and attention to detail.
  • Experience in multiple marketing channels, especially on digital channels
  • Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results.

  • Content Writer

    4 weeks ago

    Prayagraj, India Advantage Marketing Solutions Full time

    Company Description Advantage Marketing Solutions is a Marketing and Advertising firm specializing in Targeted Advertising. It is part of the TKM group of Institutions, a leading educational group in Kerala with over 65 years of experience. Role Description This is a full-time on-site role for a Content Writer at Advantage Marketing Solutions in Trivandrum....

  • Lead Generation Executive

    2 weeks ago

    Prayagraj, India Kaliper Full time

    Job Title: Lead Generation ManagerLocation: HybridCompany: Kaliper TechnologiesAbout Us:Kaliper Technologies is a fast-growing IT consultancy focused on delivering innovative solutions to businesses. We are looking for a dynamic Lead Generation Manager to drive business growth by identifying and developing new business opportunities.Job Summary:The Lead...

  • Sales Marketing Manager

    2 weeks ago

    Prayagraj, India PICOLINI Full time

    The ideal candidate will be capable of creating effective marketing strategies that assist the efforts of sales teams and generate additional leads. This candidate should be comfortable creating content to aid the sales teams and have an ability to evaluate a marketing campaign to guarantee the best outcome. Additionally, this candidate should have a good...

  • Senior Marketing Manager

    3 weeks ago

    Prayagraj, India ACG World Full time

    Role: Senior Manager – Marketing, Vantage NutritionOrganization: Vantage NutritionFunction: Corporate Marketing Location: Jogeshwari, MumbaiMust have's: 10+ years of experience in marketing (at least 5+ years for nutraceutical organization)Should have exposure to US and Latin European marketJob Objective: In this role, you will play a key role in shaping...

  • Lead Generation Specialist

    3 weeks ago

    Prayagraj, India IntegrationPath LLC Full time

    Company DescriptionIntegrationPath is a Cloud consulting and professional services company based in Mysore. They provide solutions and Implementation services on Any Cloud (IBM, AWS, Google & Azure), On-Premises, and VMware platforms. IntegrationPath's Cloud Integration Artists are certified professionals experienced in Roadmap, Strategy, Planning,...

  • Content Marketer

    1 month ago

    Prayagraj, India Saleshandy Full time

    Hey,At Saleshandy, we're building the sales engagement platform of the future. We're building a product toward eliminating manual processes and helping companies generate more replies/book more meetings / generate leads (faster). Since our founding in 2016, we've grown to become a profitable, 100% geographically dispersed team of 65+ high-performing happy...

  • Influencer Marketer

    4 weeks ago

    Prayagraj, India Disha Publication INC Full time

    Company Profile: DISHA is an innovative and leading publisher of competitive & school books in India that offers comprehensive, highly relevant and updated books for schools & Competitive Exams. DISHA has been founded under the guidance of nationally renowned Professor Dr O.P Agarwal. Books of DISHA are available across the country. In the last 20 years...

  • Senior Marketing Manager

    2 weeks ago

    Prayagraj, India Invincible Ocean | InvincibleMeta.AI Full time

    Senior Marketing Manager – Ready to Make Some Noise?Location: Gurgaon or MumbaiFully Time and Work From OfficeInterested – Of course. Applying – Not yet! First, meet us.At Invincible Ocean, we don’t just ride the tech wave; we’re the ones creating it. We’re the masterminds behind futuristic products like fraud detection solutions, Global OCR...

  • Digital Marketing Manager

    3 weeks ago

    Prayagraj, India Fortune Institute of International Business Full time

    Job Type: Full TimeStart Date: Immediately or max. in 30 daysWork Location: New DelhiReports To: Marketing Communication ChairExperience Required: 3-5 yearsPosition Overview: We are seeking a highly motivated and experienced Digital Marketing Manager to lead and manage our digital marketing efforts. The ideal candidate will be responsible for developing and...

  • Social Media Marketing Manager

    1 month ago

    Prayagraj, India IgniteAndRise Full time

    Social Media Marketing Manager Company: IgniteAndRise Location: Remote Job Summary:IgniteAndRise is seeking a dynamic and creative Social Media Marketing Manager to lead our social media strategy, enhance our online presence, and drive engagement across multiple platforms. The ideal candidate will have a strong understanding of social media trends,...

  • Lead Technical Recruiter

    2 days ago

    Prayagraj, India Raval West Full time

    We are seeking an experienced Senior Technical Recruiter based in India to source, screen, and hire top technical talent for our U.S. based operations. The ideal candidate will have a strong understanding of the U.S. tech landscape and be proficient in recruiting for various technical roles across multiple platforms.Key Responsibilities:Sourcing Candidates:...

  • Lead Quotation Specialist

    2 months ago

    Prayagraj, India Avalon Technologies Limited Full time

    Job Description:Serve as Lead quotation specialist for aerospace and manage a quotations team.Support business development team in the efficient turnaround of RFP’s.Building traction with potential customers and converting relationship to RFQ’s and ultimately business translation (measurement criteria).Maintaining the RFQ Register.Sound knowledge on...

  • Product Manager or Assistant Product Manager

    2 months ago

    Prayagraj, India Quectel Full time

    Work with local sales team to promote products to more customers, and secure good sales increase of the products.Product overall lifetime management including evaluation, initialization, development, NPI, MP, EOL, etc.Co-work with local sales/FAE teams to make sure our smart module products fit the market and customer requirements.Prepare training tools and...

  • Advertising Agency to Drive Our Educational Brand in Mumbai

    6 days ago

    Prayagraj, India EBE Education Full time

    We are a leading company in the education sector, seeking a professional and experienced advertising agency to help us expand our brand presence in Mumbai. The agency will be responsible for running strategic branding campaigns that will resonate with our audience and support our growth in this dynamic market.Key Requirements:Proven experience in managing...

  • Sales Head

    2 weeks ago

    Prayagraj, India Agrovision Green Energy Private Limited Full time

    Job Title: Sales HeadLocation: Agrovision Green Energy Pvt Ltd, Pune Maharashtra.Department: SalesPost-4Reports to: Chief Executive Officer (CEO) / Managing DirectorJob Summary:The Sales Head is responsible for leading the sales department at Agrovision Green Energy Pvt Ltd .This role includes developing and executing sales strategies, driving business...

  • Sales Executive

    4 months ago

    Prayagraj, India Aqua soft water solutions Full time

    One year experience marketing and sales,gradution... **Salary**: ₹8,000.00 - ₹10,000.00 per month Shift: - Day shift Travel requirement: - No travel Ability to commute/relocate: - Prayagraj, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required) **Education**: - Bachelor's (preferred) **Experience**: - Business...

  • Assistant Merchandiser

    4 weeks ago

    Prayagraj, India Trendzone India Pvt Ltd Full time

    Overview :We are seeking a dedicated and experienced Assistant Merchandiser for our Flooring Department. The ideal candidate will possess in-depth knowledge and hands-on experience in product development, sampling, costing, and designing within the home textile industry.Rols & Responsibilities :Lead the development of new flooring products from concept to...

  • Event Sales Manager

    4 weeks ago

    Prayagraj, India Ladder of Changes Full time

    Key ResponsibilitiesDevelop and implement effective sales strategies to attract and secure new banquet business, exceeding assigned monthly and quarterly targets.Manage a portfolio of existing clients, building strong relationships, and proactively identifying their needs to generate repeat business and upsell opportunities.Conduct professional venue tours...

  • Business Development Manager

    4 months ago

    Prayagraj, India KD Panels (Keding Enterprises Co., Ltd.) Full time

    We are Keding Enterprises (KD), established in Taiwan in 2002, and are one of the global leading brands in interior surface solutions. We are proudly listed on the Taiwan Exchange Stock Market. Through our continuous dedication to innovation and environmental conservation practices, we have pioneered in providing wood panels, flooring, and laminates that...

  • Sales Officer

    2 months ago

    Prayagraj, India Shalimar's Full time

    We want Shalimar's products to reach every household in Prayagraj (U.P.).To achieve this, we are hiring Sales Rockstars :)OverviewWe are seeking a dynamic and results-driven Sales Officer to join our team in Prayagraj. The ideal candidate will be responsible for driving sales and market share growth for our product lines, including hair care, cooking edible...