Performance Marketing Specialist
4 weeks ago
*Job Summary:*
As a *Senior Performance Marketing Specialist*, you will be responsible for developing and executing innovative lead generation campaigns across multiple digital platforms including Meta, Google, and Taboola. Your expertise in SEM will play a crucial role in optimizing our marketing strategies to reach and engage our target audience effectively.
*Key Responsibilities:*
-Design, implement, and manage paid advertising campaigns across Meta, Google, and Taboola with a focus on lead generation.
-Identify key target audiences and refine marketing approaches to improve campaign performance and enhance results.
-Analyze performance data to continually optimize campaigns and maximize return on investment.
-Develop SEM strategies to increase visibility and lead acquisition.
-Collaborate with marketing and content teams to align digital advertising strategies with overall marketing goals.
-Stay updated with industry trends and advancements in digital marketing technologies.
-Prepare and present regular performance reports to the marketing team and senior management.
*Qualifications:*
-Bachelor’s degree in Marketing, Business, or a related field.
-Minimum 5 years of experience in performance marketing with a proven track record in lead generation campaigns.
-Strong expertise in managing advertising campaigns on Meta, Google, and Taboola.
-Proficient in SEM and SEO strategies.
-Excellent analytical skills and experience with tools such as Google Analytics.
-Strong communication and team collaboration skills.
*Preferr
e
d Skills:*
-Experience in the healthcare or wellness industry.
-Certification in Google Ads and Facebook Blueprint.
-Creative thinking with a focus on innovation in digital marketing strategies.
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