DigiLantern - Google Adwords Specialist

2 weeks ago

Noida, India Digilantern Full time

Google Adwords SpecialistAbout the job:We are seeking experienced Google Adwords Specialist to join our team.Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics- Drive campaign optimizations via experiments & new initiatives- A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more- Campaign Analytics- Measure and report performances of all marketing campaigns against goals- Research and analyze competitor advertising strategy and tactics- Collaborate with internal teams to create landing pages and optimize the user experiences- Optimize the ad copy, landing pages for better results- Analyse creative performance- Budget management- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion testsDesired Candidate Profile:- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)- In-depth knowledge of Google Ads- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics- Analytical approach + Data-Driven Thought Process + Optimization mindset- The ability to think creatively, own things and work independently in a fast-paced environment- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment- Competency in Excel and PowerPoint for analysis & presentations- Excellent communication skills (ref:iimjobs.com)

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