Brand, PR

2 weeks ago

New Delhi, India Kanerika Inc Full time

What You’ll OwnMedia Relations & PR- Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech. - Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com — plus specialized trade media. - Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility. - Move fast on trends and newsjacking to get Kanerika’s voice into timely conversations.Analyst Relations (Tier-1 + Boutique + Niche)- Build relationships with Gartner, Forrester, IDC and boutique/niche/regional firms. - Land Kanerika in influential reports — from MQs to specialized deep-dives. - Run sharp, story-driven analyst briefings (no “reading the slides”). - Track insights from analysts and use them to strengthen positioning.Thought Leadership & Executive Visibility- Position Kanerika’s leaders as go-to voices in AI, data, and automation. - Develop bylined articles, speaking engagements, and media commentary pipelines. - Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms.Partnership PR Amplification- Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions. - Turn partner wins into stories that build Kanerika’s credibility and visibility.Awards & Recognition- Target awards that strengthen credibility in AI, analytics, and automation. - Craft submissions with compelling narratives that stand out. - Amplify wins across PR, sales enablement, social, and brand channels.Brand Narrative & Positioning- Refine Kanerika’s story for analysts, press, partners, and prospects. - Differentiate us in the noisy “AI + analytics” market with clarity and honesty. - Keep messaging sharp, human, and jargon-free.What You’ve Done Before- 6–8+ years in B2B tech marketing, ideally SaaS/AI/data/automation. - Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus). - Planned and executed partner-driven events with measurable pipeline outcomes. - Created case studies, co-branded content, and award submissions that landed. - Collaborated with sales and partner teams globally across time zones.Who Thrives Here?- Ecosystem-minded: You think in terms of partnerships, not just campaigns. - Connector: You turn Microsoft and Databricks introductions into lasting joint wins. - Storyteller: You craft narratives that make partners proud to feature Kanerika. - Operator: You run events and campaigns that look seamless — even if backstage is chaos. - Experimental: You test new formats and creative ideas, not just “the usual booth.” - Global thinker: You see every event and alliance as a chance to extend Kanerika’s reach worldwide.

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