CoreStack - Product Marketing Manager

3 weeks ago

Chennai, India CoreStack Full time

- We're looking for a self-driven Product Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business.

- This is a high-impact role for an experienced marketer who brings deep domain, project management and marketing expertise to shape how we engage, influence, and grow CoreStack through our Partner channel.

- You'll be responsible for building strategy, messaging, driving external Demand and Lead Gen partners, and building a healthy pipeline of qualified leads with our sales teams.

What You'll Do:

- Lead the Partner Marketing Strategy.

- Own and drive the growth marketing strategy for Partner-from positioning to pipeline creation, attracting, engaging, and retaining customers through continuous experimentation and optimization.

- Define and execute strategic marketing plans for and with all partner segments that transact with CoreStack.

- Work closely with Product, Sales, and Customer Success to align product capabilities to Partner needs and funding priorities.

- Create Partner Messaging that Resonates.

- Optimize engagement by developing compelling value propositions, narratives, and positioning tailored to Partner Segments and Sell-through Personas.

- Translate complex technical features into business outcomes relevant to Partner business drivers, compliance needs, and operational priorities.

- Differentiate against competitors by combining product strengths with deep insight into Partner business priorities.

- Deliver Expert-Level Partner Content and Enablement.

- Build a full suite of sales tools-solution briefs, playbooks, battlecards, presentations, and demos-designed specifically for Partner and Partner field teams.

- Lead internal training sessions to ensure GTM teams deeply understand the messaging and how to apply it.

- Collaborate with capture/proposal teams to provide messaging support for RFPs, RFIs, and procurement engagements.

- Own the Partner onboarding process, partner enablement and ensure the partner portal has all the assets (current) that partners need to win.

- Drive Partner Campaigns and Demand. Bring marketing expertise to design and execute end-to-end campaigns focused on Partner pain points and customer goals.

- Collaborate with demand generation teams to activate content across webinars, account-based marketing (ABM), thought leadership, and Partner events.

- Customer Acquisition - Identify and test scalable strategies to attract new Partner efficiently, tracking and optimizing campaign performance, lead quality, and conversion.

- Establish Thought Leadership and Advocacy. Help position the company as a trusted partner in the Partner eco-system through customer stories, executive roundtables, and content aligned to Partner priorities.

- Build relationships with analysts, influencers, and partner communities to strengthen brand presence.

-Identify, develop, and amplify partner success stories and customer/partner advocates.

What You Bring:

- 6+ years of product marketing or go-to-market experience in B2B enterprise tech, with 3+ years focused on the Partner sector.

- Proven success in owning and executing end-to-end product marketing strategies in complex Partner markets.

- Exceptional storytelling skills-you can translate technical depth into simple, customer/partner relevant narratives.

(ref:iimjobs.com)

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