CoreStack - Partner Marketing Manager

4 weeks ago


Chennai, India CoreStack Full time

Job Summary : We're looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business.- This is a high-impact role for an experienced marketer who brings deep domain, project management and marketing expertise to shape how we engage, influence, and grow CoreStack through our Partner channel.- You'll be responsible for building strategy, messaging, driving external Demand and Lead Gen partners, and building a healthy pipeline of qualified leads with our sales teams. What You'll Do: Lead the Partner Marketing Strategy.- Drive and execute partner marketing initiatives across diverse ecosystems-including ISVs, SIs, MSPs, and Alliances-to ensure CoreStack's positioning translates into measurable pipeline impact.- Define and execute strategic marketing plans for and with all partner segments that transact with CoreStack.- Work closely with Product, Sales, and Customer Success to align product capabilities to Partner needs and funding priorities. Create Partner Messaging that Resonates.- Optimize engagement by developing compelling value propositions, narratives, and positioning tailored to Partner Segments and Sell-through Personas.- Translate complex technical features into business outcomes relevant to Partner business drivers, compliance needs, and operational priorities.- Differentiate against competitors by combining product strengths with deep insight into Partner business priorities. Deliver Expert-Level Partner Content and Enablement.- Build a full suite of sales tools-solution briefs, playbooks, battlecards, presentations, and demos-designed specifically for Partner and Partner field teams.- Lead internal training sessions to ensure GTM teams deeply understand the messaging and how to apply it.- Collaborate with capture/proposal teams to provide messaging support for RFPs, RFIs, and procurement engagements.- Own the Partner onboarding process, partner enablement and ensure the partner portal has all the - assets (current) that partners need to win. Drive Partner Campaigns and Demand.- Bring marketing expertise to design and execute end-to-end campaigns focused on Partner pain points and customer goals.- Collaborate with demand generation teams to activate content across webinars, account-based marketing (ABM), thought leadership, and Partner events.- Customer Acquisition - Identify and test scalable strategies to attract new Partner efficiently, tracking and optimizing campaign performance, lead quality, and conversion. Establish Thought Leadership and Advocacy.- Help position the company as a trusted partner in the Partner eco-system through customer stories, executive roundtables, and content aligned to Partner priorities.- Build relationships with analysts, influencers, and partner communities to strengthen brand presence.- Identify, develop, and amplify partner success stories and customer/partner advocates. What You Bring:- 6+ years of product marketing or go-to-market experience in B2B enterprise tech, with 3+ years focused on the Partner sector.- Proven success in owning and executing end-to-end product marketing strategies in complex Partner markets (including ISVs, SIs, MSPs, and Alliances).- Experience working with Partner Management Portals ( xAmplify) to drive engagement, enablement, and measurable pipeline growth.- Exceptional storytelling skills-you can translate technical depth into simple, customer/partner relevant narratives. (ref:iimjobs.com)



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