Influencer Marketing Manager

1 month ago

Bengaluru, India Taglynk Full time

Roles & Responsibilities :

  • Develop and implement a comprehensive influencer strategy to meet the goal of having 180+ relevant influencers posting each month by the end of 2024.
  • Choose & manage an influencer management platform for seamless analytics.
  • Monitor influencer marketing trends, tools, and applications, and appropriately apply them to improve the company's influencer presence.
  • Communicate with influencers, respond to comments and inquiries, and foster a meaningful relationship with them. This includes a one-on-one relationship as well as building a sense of community between all the influencers we work with.
  • Be able to understand the ‘trying to conceive’ & ‘medical’ niche, find relevant influencers, provide them with creative ideas; & be able to negotiate based on market standards/expected ROI
  • Collaborate with cross-functional teams - marketing, design, medical and content, to ensure cohesive messaging and brand consistency across all social media channels.
  • Analyze influencer and metrics to identify trends, track performance, conversions & ROI.
  • Stay up-to-date with industry trends, emerging platforms, and best practices in influencer management.
  • Develop and maintain relationships with relevant industry partners to expand the brand's reach and enhance collaborations.
  • Monitor competitors' social media presence and activities to identify opportunities and areas for improvement & identify new trends/influencers in the fertility/health industry.

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