
Video Lead
3 weeks ago
About the Company
The Ayurveda Experience is Americas largest online Ayurvedic house of brands that markets natural, herbal skincare, body care, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 Million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain, India, Japan, Singapore, South Korea and more, with thousands of 5-star reviews.
Website : https://transformative.in/
US Store : https://theayurvedaexperience.com/
India Store : https://tae.in/
UK Store - https://theayurvedaexperience.co.uk/
Singapore Store - https://sg.theayurvedaexperience.com/
Japan Store - https://jp.theayurvedaexperience.com/
Job Overview:
We are seeking a highly creative, strategic, and organized Video Lead to take full ownership of all video advertisements and performance-driven video content across platforms. This is a Team Lead's role responsible not only for producing high-impact video ads but also for leading a team, managing end-to-end video production, and collaborating with creators, influencers, and external partners to drive growth and engagement.
Needs to play a key role in shaping our visual storytelling and video performance strategy while ensuring all content aligns with brand goals, performance metrics, and creative direction.
Key Responsibilities:
- Project Planning: Develop and refine video concepts, scripts, and storyboards. Create project timelines and budgets. Coordinate with stakeholders to understand project objectives and requirements.
- Production Management: Organize and manage the production process, including casting, location scouting, scheduling, and equipment procurement. Ensure all necessary permits and releases are obtained.
- Crew Management: Hire, lead, and collaborate with a team of videographers, editors, sound engineers, and other production professionals. Provide guidance, feedback, and direction to team members.
- Shooting and Directing: Oversee video shoots, ensuring the creative vision is executed effectively. Direct talent, capture high-quality footage, and manage on-set logistics.
- Post-Production: Supervise the editing process, including video and audio editing, color correction, and visual effects. Ensure the final product aligns with the project's goals and vision.
- Quality Control: Review and approve video drafts at various stages, providing feedback and revisions as necessary. Ensure that videos meet quality standards and align with brand guidelines.
- Client and Stakeholder Communication: Collaborate with clients, creative directors, and other stakeholders to understand their requirements, provide project updates, and address any concerns or feedback.
- Budget Management: Monitor project expenses and ensure they stay within the allocated budget. Track and report on project financials.
- Distribution and Promotion: Assist in creating strategies for video distribution and promotion, which may include social media, websites, and other online platforms.
- Equipment and Technology: Stay up-to-date with the latest video production equipment and software. Ensure the team has access to the necessary tools to produce high-quality content.
- Compliance and Legal: Ensure all legal and copyright requirements are met, including licensing music, obtaining necessary permissions, and complying with relevant regulations.
Qualifications:
- Bachelor's degree in film, video production, or a related field (or equivalent experience).
- 5+ years of experience in video production and Project management, with a focus on ads, digital marketing, or content marketing.
- Strong knowledge of video production techniques, equipment, and software (e.g., Adobe Premiere, Final Cut Pro, After Effects).
- Excellent communication and leadership skills.
- Creative thinking and problem-solving abilities.
- Strong attention to detail and organizational skills.
- Ability to work under pressure and meet tight deadlines.
- Knowledge of industry trends and emerging technologies.
- Strong portfolio showcasing ad content and branded storytelling.
- Understanding of different video formats, including web, social media, and broadcast.
- Familiarity with different distribution platforms and best practices for online video.
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