Meta and Google Ads Manager

2 weeks ago

New Delhi, India TheWireMonster Full time

Company: Wire Monster (Digital Marketing Agency)Location: Mohali (Work From Office)Salary: ₹20,000 – ₹35,000/month (base pay) + performance incentivesResponsibilities:- Plan, execute & optimize paid media campaigns across Facebook (Meta) and Instagram (mandatory). - Strategically manage and scale ad spend while maintaining ROI, ROAS & CPA targets. - Create, test and iterate ad angles, hooks, messaging, and creatives to find winning combinations. - Work with the creative and strategy teams to produce video ads, UGC content, static creatives, and variations. - Analyze performance dashboards, audience insights, pixel data, and trends to guide decisions. - Manage and optimize campaigns on: - Google Ads (preferred) - LinkedIn Ads - TikTok Ads - Twitter Ads - YouTube, Amazon & other platforms (a plus) - Run structured A/B testing, creative testing, and landing page experiments to improve CTR & conversions. - Stay updated with the latest advertising rules, trends, policies, and platform algorithm changes. - Manage campaigns for both Indian and international clients across diverse industries & markets. - Participate in ongoing learning—we provide courses, frameworks & training to stay ahead in the market.Requirements:- Proven experience running Facebook & Instagram ads at scale (mandatory). - Strong understanding of media buying, audience segmentation, funnel building & retargeting. - Experience managing large budgets, optimizing for ROAS, CAC, and revenue growth. - Working knowledge of Google Ads and other platforms mentioned above (preferred). - Strong analytical ability—comfortable interpreting CPC, CTR, ROAS, CPM, CAC, attribution, etc. - A good eye for creative strategy—understanding what works, what doesn’t, and why. - Experience with eCommerce, D2C, lead generation & performance-driven campaigns. - Excellent communication, teamwork, and reporting skills.Perks:- Competitive salary: ₹20,000 – ₹35,000/month + performance incentives. - Work with global clients across multiple industries. - Exposure to advanced media buying strategies, tools, and A/B testing frameworks. - Clear career growth path in a results-driven, fast-growing digital agency. - Opportunity to work with a creative, young, and high-performance marketing team.

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