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Brand Manager

2 months ago

Ahmedabad, India Evoke HR Solutions Pvt. Ltd. Full time

Position : Head of Branding

Reporting to : President & General Manager -Branding

Qualification : Any bachelor’s degree

Experience : 10-15 Years relevant

Job Location : Vadilal House,Navrangpura - Ahmedabad Preferred Industry Food / FMCG / Beverages & Creative agency background preferred.


KRAs :

Brand Strategy & Creative Development:

 Develop and champion a compelling brand vision, strategy, and positioning for Vadilal, ensuring alignment with business objectives and market trends.

 Lead the development of impactful brand campaigns across all channels (ATL, BTL, Digital) that resonate with target audiences and drive business results.

 Translate brand strategy into clear and concise creative briefs for agencies, outlining campaign objectives, target audience insights, and desired outcomes.

 Evaluate and provide constructive feedback on creative concepts and executions from agencies, ensuring alignment with brand guidelines and strategic objectives.

 A key task would be to work with the MD and senior management, align on creative evaluation parameters help in guiding decision making by providing a framework for evaluation and helping in convergence while giving feedback to agencies in the development process.

 Champion creative excellence and raise the bar for all brand communications, pushing for innovative and impactful work that stands out in the market.