Search Engine Optimization Specialist

3 days ago

Ahmedabad, India CAVITAK Full time

CAVITAK with its 375 member strong team (referred to as Cavs) are engaged in below Business Verticals:


Retail Distribution - Mobile & Consumer Goods

Value-Added Tech Distribution - Audio & Video, Fire, Security, Automation, Network & Power Solutions and Fundamental Resource Management & AI

Global Commerce - Launchpad for global and Indian brands on e-commerce platforms


Purpose of the Role

To own and enhance Cavitak’s digital presence by managing company and brand websites, ensuring they are optimized for search engines, delivering superior user experience, and supporting business growth through effective SEO, analytics, and digital advertising.

Key Responsibilities

  • Manage and maintain Cavitak’s websites (corporate and brand), ensuring content is up-to-date, accurate, and aligned with brand standards.
  • Plan and execute SEO strategies:
  • Conduct keyword research and competitor analysis.
  • Implement on-page and off-page optimization to improve search rankings and drive organic traffic.
  • Monitor technical SEO (indexing, site speed, sitemaps, redirects).
  • Taking care of website enhancements, bug fixes, and platform upgrades.
  • Oversee daily website backups, monitor site security, and troubleshoot technical issues.
  • Plan, create, and optimize Google Ads and other digital ad campaigns to maximize ROI.
  • Set up, configure, and track Google Analytics (GA4), Google Search Console, and Google Tag Manager, and generate regular performance reports.
  • Leverage SEO tools (e.g., SEMrush, Ahrefs, Moz) to track rankings, site health, and keyword opportunities.
  • Collaborate with internal teams to support campaigns, product launches, and brand initiatives.
  • Stay updated with SEO, analytics, and digital marketing trends to recommend best practices.
  • (Optional) Use Power BI and Zoho tools for data visualization and reporting.

Skills & Qualifications

  • Bachelor’s degree in Marketing, IT, Communications, or related field.
  • 2+ years’ experience in website management, SEO, and digital advertising.
  • Strong understanding of WordPress/CMS platforms and web best practices.
  • Proficiency in SEO tools, Google Ads, Google Analytics 4, and Tag Manager.
  • Basic knowledge of HTML/CSS is an advantage.
  • Advantage: Knowledge of ZOHO one and Power BI,CRM

Success Measures

  • Improved organic rankings and traffic.
  • Consistent website uptime, security, and performance.
  • Effective ad campaign ROI and reporting accuracy.
  • Timely delivery of website updates and projects.

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