Digital Marketing Executive

2 weeks ago

Kochi, India Techmax Technologies Full time

Company Description

Techmax Technologies is an automotive analytics partner focused on transforming dealership ecosystems through data-driven solutions and CX innovations. Since 2020, we have been dedicated to empowering automotive businesses with data-driven ecosystems to drive innovation, efficiency, and growth. Our approach is centered on three pillars of transformation: Realize, Reinvent, and Revolutionize, delivering innovative solutions to keep businesses ahead in the automotive industry.

Key Responsibilities:

1. Content Creation and Management:

o Develop engaging content for blogs, email campaigns, social media, and website updates.

o Manage and oversee social media accounts, including scheduling posts and monitoring engagement.

2. Search Engine Optimization (SEO):

o Conduct keyword research and implement SEO strategies to improve website rankings.

o Analyze and optimize on-page and off-page SEO.

3. Paid Advertising Campaigns:

o Plan, execute, and monitor PPC campaigns across platforms like Google Ads, Facebook Ads, and Ads.

o Manage budgets, analyze performance metrics, and optimize campaigns for better ROI.

4. Email Marketing:

o Design and execute email marketing campaigns to engage existing customers and attract new leads.

o Monitor campaign performance and suggest improvements.

5. Analytics and Reporting:

o Track and analyze website and campaign performance using tools like Google Analytics and prepare detailed reports.

o Provide insights to improve traffic, engagement, and conversion rates.

6. Trend Monitoring:

o Stay updated with the latest digital marketing trends and best practices to recommend innovative approaches.

7. Team Collaboration and Communication:  

Collaborate with cross-functional teams, such as sales, product development, and design, to ensure alignment and effective communication.

 Assist in coordinating internal and external meetings, workshops, and presentations.

 Foster strong working relationships with external vendors and agencies to support marketing initiatives.

 Contribute to a positive and collaborative team environment.

Qualifications and Skills:

 Educational Background:

o Bachelor’s degree in Marketing, Digital Media, Business Administration, or related fields.

 Experience:

o Min 2 years of experience in digital marketing or related roles.

 Technical Skills:

o Proficiency in digital tools such as Google Analytics, SEMrush, HubSpot, Hootsuite, Sales Navigator or similar.

o Hands-on experience with content management systems (e.g., WordPress).

o Knowledge of basic HTML and CSS is a plus.

 Soft Skills:

o Strong communication and interpersonal skills.

o Analytical mindset with attention to detail.

o Ability to multitask and manage multiple projects simultaneously 

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