Digital Marketing Analyst

2 weeks ago

Chandigarh, India XOR Labs Full time

We are looking for a skilled and experienced Senior Digital Marketing Analyst to join our performance marketing agency. As a Senior Digital Marketing Analyst, you will play a crucial role in driving data-driven strategies and optimizing digital marketing campaigns to achieve exceptional results for our clients. Your expertise in performance marketing analytics and your ability to extract actionable insights will be instrumental in delivering high-performance campaigns and maximizing return on ad spend (ROAS).


Job Description of Senior Digital Marketing Analyst

  1. Conduct a comprehensive analysis of digital marketing campaigns, focusing on performance metrics such as conversion rates, ROI, ROAS, and customer acquisition costs.
  2. Create engaging and persuasive content for digital marketing campaigns, including ad copy, landing pages, blog posts, and social media posts.
  3. Monitor and analyze campaign performance using various analytics tools and make data-driven recommendations for optimization and improvement.
  4. Collaborate with cross-functional teams, including designers, and content creators, to ensure seamless execution of digital marketing initiatives.
  5. Provide regular reports and updates to clients, showcasing campaign performance, key metrics, and actionable recommendations.
  6. Provide strategic guidance and mentorship to junior analysts, supporting their professional development and growth.


Profile requirements

  1. Bachelor's degree in any Stream.
  2. In-depth knowledge of digital marketing platforms, including Google Ads, Facebook Ads, Ads, and email marketing tools.
  3. Excellent written and verbal communication skills.
  4. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  5. Experience in managing digital marketing campaigns for clients in various industries is a plus.
  6. 1+ year of relevant experience in the Advertising or Marketing industry.
  7. Those who are from or open to relocating to Chandigarh, Mohali, Panchkula, and neighbouring cities


Employment Type: Full Time

Salary: As Per Industry Standards


No of Vacancies: 1


Perks: 

  1. Monday to Friday working
  2. Health Insurance
  3. Yearly bonus

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