Isha Foundation

1 hour ago

Coimbatore, India Isha Foundation Full time

Manager - Social Media Responsibilities:- Strategy Development: Design and implement a social media strategy to align with business goals, especially focusing on driving course sign-ups, lead generation, and brand awareness in the AI education space.- Content Creation & Curation: Develop high-quality, engaging content (posts, reels, infographics, polls, carousels) tailored to platforms like LinkedIn, Twitter, Instagram, YouTube, and TikTok.- Campaign Management: Run and optimize paid and organic campaigns promoting certifications, webinars, success stories, and thought leadership content.- Community Building: Respond to comments and DMs, engage with learners and thought leaders, and participate in relevant AI/tech discussions to build a loyal community.- Analytics & Optimization: Track KPIs such as follower growth, engagement, click-through rates, and conversion. Use data insights to improve content performance.- Trend Monitoring: Stay updated with social trends in AI, edtech, and certifications. Identify opportunities for viral content, partnerships, or timely Master's Communications, Computer Science, or a related field.- 4-6 years of experience managing social media for an edtech, tech, or SaaS company.- Strong understanding of AI/ML, emerging tech trends, and digital learning platforms.- Experience with tools like Buffer, Hootsuite, Canva, Notion, Google Analytics, Meta Business Suite, etc.- Excellent written communication skills and a knack for simplifying complex tech topics.- Proven track record of growing social media accounts and driving engagement.Nice to Have:- Experience creating content for a technical audience (developers, data scientists, AI/ML practitioners).- Familiarity with SEO, blogging, or email marketing tools (ref:iimjobs.com)

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