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Social Media Marketing Executive
3 days ago
Company Description
SkyApex is a digital marketing agency based in Noida. We are a team of experienced and passionate consultants who specialize in helping businesses of all sizes achieve their online goals. We offer a range of services including strategy and consulting, creative services, social media advertising, and search engine optimization. Our expertise in digital marketing allows us to tailor our services to meet the specific needs of each client, and we are committed to helping our clients succeed online.
Responsibilities:
- Manage and optimize paid advertising campaigns on Google Ads and Facebook Ads platforms.
- Develop and implement data-driven strategies to maximize return on investment (ROI) and cost-per-acquisition (CPA) efficiency.
- Conduct in-depth keyword research and audience targeting to ensure campaign reach and effectiveness.
- Create compelling ad copy and landing pages that resonate with target audiences and drive conversions.
- Monitor campaign performance, analyze data, and identify areas for improvement.
- Generate comprehensive reports and present insights to clients, keeping them informed of campaign progress.
- Stay up-to-date on the latest trends and best practices in paid advertising platforms.
- Collaborate with the broader marketing team to ensure campaign alignment with overall marketing strategy.
- Participate in brainstorming sessions and contribute creative ideas for campaign optimization.
Qualifications:
- Minimum 1 year of experience in performance marketing, with a focus on Google Ads and Facebook Ads.
- Proven track record of success in managing and optimizing paid advertising campaigns.
- Strong analytical skills with the ability to interpret data and identify actionable insights.
- Excellent understanding of key performance indicators (KPIs) for paid advertising campaigns.
- Experience in conversion rate optimization (CRO) is a plus.
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple projects simultaneously.
- Strong attention to detail and a commitment to delivering high-quality work.
- A passion for digital marketing and a desire to stay ahead of the curve.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a talented and experienced team.
- Fast-paced and dynamic work environment.
- Chance to learn and grow your skills in the ever-evolving world of digital marketing.
- Be part of a company that is at the forefront of the digital marketing industry.
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