Klaviyo - Email Marketing Specialist

3 weeks ago

Noida, India YaaraDigi Media Full time

We are seeking a highly motivated and experienced Email Marketing Specialist with a strong background in Klaviyo platform management. As a Klaviyo Email Marketing Specialist, you will be responsible for end-to-end campaign flow management and strategic planning. Your role will play a pivotal part in driving successful email marketing campaigns that deliver engaging, personalised experiences for our client's customers.


Roles and Responsibilities:


  • Develop comprehensive email marketing strategies that align with clients overall marketing initiatives.
  • Plan and create segmented email campaigns that deliver relevant content to different customer segments.
  • Utilise Klaviyos features and capabilities to design dynamic email templates and flows.
  • Own the end-to-end campaign management process within Klaviyo, including creating, testing, launching, and monitoring campaigns.
  • Set up complex automation workflows that trigger based on user behaviour, preferences, and interactions.
  • Ensure all campaigns are responsive and optimised for various devices and email clients.
  • Implement A/B testing strategies for subject lines, content, visuals, and calls-to-action to enhance campaign performance.
  • Analyse A/B test results and make data-driven recommendations for optimization.
  • Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and revenue generated.
  • Generate regular performance reports and provide insights to clients on the effectiveness of email campaigns.
  • Continuously refine strategies based on data insights and industry best practices.
  • Serve as the main point of contact for clients, building strong relationships and ensuring effective communication.
  • Provide timely updates on campaign progress, results, and upcoming initiatives.
  • Address client inquiries, concerns, and feedback promptly and professionally.
  • Manage and maintain email lists, ensuring accuracy and compliance with relevant data protection regulations.
  • Segment lists based on user behaviors, demographics, and engagement levels to deliver targeted content.
  • Stay up-to-date with the latest email marketing trends, technologies, and best practices.
  • Share industry insights and innovative ideas with clients to continually improve their email marketing strategies.


Qualifications:


  • Bachelor's degree in Marketing, Communication, or a related field.
  • Proven experience of 1-2 years in email marketing, with a focus on Klaviyo platform management.
  • Strong understanding of email marketing principles, segmentation, A/B testing, and analytics.
  • Proficiency in creating and managing automated email flows in Klaviyo.
  • Excellent written and verbal communication skills.
  • Data-driven mindset with the ability to analyse and interpret campaign performance metrics.
  • Client-focused approach with outstanding relationship management skills.
  • Detail-oriented and able to manage multiple campaigns and projects simultaneously.
  • Familiarity with HTML/CSS for email template customization is a plus.
  • Relevant certifications in email marketing and Klaviyo are advantageous.


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