Digital Marketing Manager
2 weeks ago
About iLead: iLead (Institute of Leadership, Entrepreneurship and Development) is a leading institute in Kolkata offering future-ready programs in management, media, design, technology, and allied fields. We focus on academic excellence, industry integration, and holistic student development.Role Overview:We are looking for a data-driven Digital Performance Marketing Specialist to lead multi-channel campaigns, manage the Meritto CRM, and drive end-to-end growth from lead generation to final enrollment. This role blends performance marketing, analytics, and website optimization.Key Responsibilities:Digital Performance MarketingCreate and execute lead-generation campaigns across Meta (Facebook/Instagram), Google, YouTube, , and other channels.Utilize Google AdWords to manage paid search, remarketing, display, and discovery campaigns.Analyze traffic, engagement, conversions, attribution paths, and CPL optimization using Google Analytics.Conduct audience segmentation, A/B testing, funnel monitoring, and asset optimization.Manage relationships with digital marketing agencies and evaluate their performance.Oversee creative and messaging direction for ads, videos, banners, and landing pages.CRM Ownership – MerittoFully administer the Meritto CRM including:Lead managementWorkflow automationDrip campaigns and nurture sequencesCounselor assignment and trackingUse CRM data to study lead behavior, interaction history, and conversion probability.Correlate campaign performance with CRM conversion data to ensure aligned decision-making.Technical & Web ManagementManage and update the website using WordPress.Basic implementation and editing using HTML and page elements.Improve web form structure, UI/UX and optimize lead capture.Coordinate SEO updates, backlinking, metadata optimization etc.Admissions AlignmentWork closely with admissions counsellors to:Improve call prioritizationLead feedback and campaign optimizationAnalytics & ReportingConnect the dots between: Ad performance → CRM data → Final enrollmentPrepare weekly and monthly dashboards for leadership.Track metrics across:Cost per lead (CPL)Customer Acquisition Cost (CAC)Lead-to-Application conversionApplication-to-Admission conversionChannel ROIRequired Skills & CompetenciesTechnical / Marketing SkillsMandatory: Relevant certifications from Google, Meta, etc. Strong hands-on experience in:Google AdWordsGoogle AnalyticsMeta Campaign ManagerYouTube campaignsBasic WordPress management capabilities.Basic HTML knowledge for formatting, embeds, and landing page edits.Understanding of tracking tools: UTM structures, pixels, GTM tags etc.Soft SkillsStrong analytical and insight-driven mindsetStrategic planning capabilityExcellent communication and presentation skillsAbility to manage agencies and external partnersHigh ownership and accountabilityTeam leadership and cross-functional collaborationQualificationsBachelor’s or Master’s degree in Marketing, Digital Media, Communications, Business, Technology, or similar.4+ years of experience in digital marketing.Direct experience in education sector marketing preferred.Certification in Google / Meta marketing tools is mandatory.#HiringNow #DigitalMarketingJobs #PerformanceMarketing #MarketingCareers #MetaAds #GoogleAds #DigitalMarketer #CRMJobs #MerittoCRM #LeadGeneration #MarketingAnalytics #AdmissionsMarketing #EducationMarketing #JoinOurTeam
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