Digital Marketing Manager

4 weeks ago

Kolkata, India JK Business School Full time

Digital marketing Manager job description Are you innovative and passionate about current trends and creating digital marketing campaigns? JK Business School, is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage social media, including Facebook, Twitter & Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to copywriters, content creators and other members of the marketing team and stay up to date on the latest social media trends. Objectives of this role Plan, execute and manage all digital marketing for JKBS , including SEO, SEM, email marketing and social media Establish and execute a digital marketing strategy to distribute content Work with and manage a team of writers, marketers, and other stakeholders to maintain  digital presence Maintain consistent brand messaging across all social channels Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience Create and maintain an editorial calendar to deliver targeted content Responsibilities Create and manage content for social media, emails, and other forms of digital communication Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques Develop and monitor campaign budgets Stay up to date on the latest social media trends, and implement them in marketing campaigns Skills and qualifications MBA / PGDM from a reputed institute  At least 3 Years of work experience in digital marketing, or a related field Preference will be given to candidates with experience of working with Educational Institutions  Social media savvy, with a passion for staying on top of trends Strong sense of creativity, imagination and innovation Excellent interpersonal skills, with the ability to collaborate with other departments In-depth knowledge of various social media platforms and best practices Ability to analyze consumer metrics, reports, and trends Strong project management and managerial skills In-depth knowledge of current digital trends Proficiency in photo and video editing software Experience with SEO and SEM strategy and keyword research Understanding of website analytics tools, such as Google Analytics Analytical mind, with a passion for measuring data To apply, please send your updated resume to with the subject line "Digital Marketing Manager - (Your Name) ". Last date of Application is 24th November 2025 . Learn more about us:

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