Ecommerce Marketing Manager

2 weeks ago

Kanpur, Uttar Pradesh, India Arabian Aroma Full time
About Us: Arabian Aroma is one of India's fastest-growing D2C brands, offering an exceptional platform for professionals to thrive in a dynamic and innovative environment. With a high marketing budget and opportunities to collaborate with industry experts, we provide unparalleled exposure and growth potential. Join us to be part of a team shaping the future of the D2C landscape.Position Summary & Scope: We are seeking a highly skilled Marketplace PPC Expert & Account Manager to lead and optimize paid campaigns on Amazon, Flipkart, and other eCommerce platforms. The ideal candidate will have a deep understanding of eCommerce marketing and be responsible for driving revenue through effective ad campaigns, managing high-budget campaigns, and optimizing performance across marketplace channels.Scope:
• Own and manage Amazon and Flipkart PPC campaigns to drive sales and meet business KPIs.
• Strategize, implement, and optimize ads to maximize revenue and visibility on these platforms.
• Ensure efficient budget allocation across campaigns, aiming for maximum return on investment (ROI).
• Collaborate with the broader marketing team to align marketplace strategies with overall business goals.Total Experience: 3+ yearsLocation: Kanpur (Uttar Pradesh)Salary: Competitive, as per industry standardsResponsibilities:
• Develop and execute paid advertising strategies on Amazon and Flipkart, including Sponsored Products, Sponsored Brands, and other ad types.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to maximize campaign performance and sales.
• Manage large advertising budgets effectively, ensuring efficient spend with a focus on improving ROI.
• Monitor and analyze performance metrics such as ACoS (Advertising Cost of Sale), CTR (Click-Through Rate), and ROAS (Return on Ad Spend); optimize campaigns based on performance data.
• Take ownership of end-to-end campaign management, ensuring alignment with broader marketing and business goals.
• Stay updated with marketplace trends, platform updates, and best practices to continuously improve ad strategies.
• Regularly report on campaign performance, key insights, and actionable recommendations to the management team.
• Test different ad formats, targeting options, and bidding strategies to continuously optimize campaigns for the best results.Qualifications:
• Minimum of 3 years of hands-on experience in managing PPC campaigns on Amazon and Flipkart.
• Proven experience managing high-budget campaigns, with a track record of driving sales and achieving business goals.
• Strong knowledge of PPC best practices, including keyword research, audience segmentation, bidding strategies, and ad optimization techniques for Amazon and Flipkart.
• Proficient in using Amazon Seller Central, Flipkart Seller Hub, and analytics tools (e.g., Google Analytics, Amazon Advertising Console, and Flipkart Analytics).
• Experience in running A/B testing, bid adjustments, and optimizing campaigns to achieve the best results.
• Excellent communication and collaboration skills to work effectively with internal teams and align efforts with company goals.
•Amazon Advertising and Flipkart Seller certifications are a plus but not mandatory.Who Is Not an Ideal Candidate?
• Candidates seeking a remote job or work-from-home arrangement.
• Candidates with limited hands-on experience in managing large PPC budgets, particularly those who have not worked with ₹5L+ budgets per month.
• Individuals who lack experience in driving sales-specific campaigns on marketplace platforms.If you think you're the ideal candidate, please send your resume to hiring@arabianaroma.in or apply below.

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