Senior Digital Marketing Strategist for E-commerce Excellence
3 days ago
About Us:
Arabian Aroma is a pioneering direct-to-consumer (D2C) brand that provides an exceptional platform for professionals to thrive in a dynamic and innovative environment. Our company offers unparalleled exposure and growth potential, making it the perfect destination for those seeking to shape the future of the D2C landscape.
Job Description
We are seeking a highly skilled Meta & Google Ads Specialist to lead our performance marketing efforts. The ideal candidate will play a pivotal role in driving revenue growth by managing high-budget campaigns and optimizing ad performance. This position requires an expert with a deep understanding of eCommerce marketing, capable of creating and executing strategies that deliver measurable results.
Key Responsibilities:
- Take ownership of all Meta and Google Ads campaigns to achieve business objectives.
- Strategize, implement, and optimize ad campaigns to maximize sales on our D2C website.
- Monitor and manage campaign metrics such as click-through rates, conversion rates, and cost-per-acquisition; make data-driven optimizations for improved outcomes.
- Stay updated on industry trends, platform updates, and best practices to implement innovative and effective advertising strategies.
- Regularly report campaign performance, insights, and actionable recommendations to the management team, showcasing impact on business growth.
Requirements:
- Minimum of 3 years of hands-on experience in PPC advertising, specifically managing Meta & Google Ads for eCommerce or D2C brands.
- Proven experience managing high-budget campaigns with measurable success in driving sales.
- Strong knowledge of PPC best practices, including keyword research, audience segmentation, bidding strategies, and ad optimization techniques.
- Proficient in analytics tools (e.g., Google Analytics, Google Data Studio) to track, analyze, and report on campaign performance.
- Experience with A/B testing and conversion rate optimization (CRO) to enhance campaign effectiveness.
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