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Digital Marketing Associate

4 months ago

Vadodara, India Media.net Full time

Duties/Responsibilities :


End to End Campaign Management


  • Plan, manage and scale performance-based marketing campaigns on Search/Social/Native
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Analyze campaign performance across various metrics and strategize on optimizing various campaign settings based on performance
  • Perform daily account management of ad campaigns for websites targeted to the North American Markets, across various categories like Autos, Retail, Finance, Health, etc.
  • Efficiently grow new ad spends via new launches and optimization of existing ad spends based on the client goals
  • Develop an in-depth understanding of the different elements of an ad creative and how they perform for each unique advertising goal – traffic, conversions, engagement etc.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid native ad initiatives.


Collaboration

  • Brainstorm new and creative growth strategies which are focused on increasing campaign ROAS.
  • Provide recommendations and execute strategies for new ad spend opportunities based on performance of existing ad spends, market research, audience behavior, etc
  • Work with your team and management on project development, analysis, timelines, and results.



Research & Improvement

  • Keep pace with online advertising trends and developments.
  • Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROAS
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with internal revenue goals.
  • Run Traffic and Competitor Analysis regularly & routinely to maintain an edge.




What we look for in a candidate :

  • Strong analytical, problem solving and critical thinking skills
  • 0-4 years of experience in campaign management
  • Excellent written and verbal communicator
  • Forward / innovative thinker with ability to design / deliver within current capability, process & technology
  • Collaborative team-player yet comfortable with independence
  • Can multi-task, prioritize, and balance time across aspects of the project
  • Must be comfortable with revenue responsibilities
  • Ability to deliver results under pressure
  • Stress tolerant and well organized with the ability to prioritize heavy workloads
  • Proficiency in Microsoft Office; deep experience with data analysis in Excel, including pivot tables and advanced functions is a bonus.
  • Graduate in any field