Assistant Manager – Brand Tie-Ups

Location: KolkataCompany: Fridaay OTT (A Camellia Productions Venture)About FridaayFridaay OTT is Bengal’s very own entertainment platform — where storytelling meets innovation. Backed by Camellia Productions Pvt. Ltd., one of Eastern India’s leading production houses, Fridaay is redefining how brands and audiences connect through powerful, culturally rooted content.From web originals and films to digital commercials and branded content, we bring together creators, brands, and audiences who believe that entertainment should move hearts and markets.We are now seeking a passionate and proactive Assistant Manager – Brand Tie-Ups to join our growing business team and help us scale our brand partnerships across in-films, OTT content, TVCs, and corporate productions.Role OverviewThis role is ideal for someone who’s enthusiastic about brand collaborations, sales strategy, and creative storytelling. You’ll work alongside senior leadership to identify opportunities, pitch ideas, and execute brand integrations that enhance both business growth and audience experience.Key Responsibilities- Assist in identifying and securing strategic brand partnerships for OTT projects, in-films, and digital campaigns. - Support the Senior Manager and leadership team in creating and delivering high-impact pitches and presentations. - Coordinate with internal creative, production, and marketing teams to execute brand-integrated content seamlessly. - Manage the end-to-end execution of smaller brand tie-up projects — from client briefing to final delivery. - Build and maintain relationships with clients, agencies, and corporate partners for ongoing collaborations. - Track and report on sales performance, pitch conversions, and campaign outcomes. - Research industry trends and competitor activities to identify new business opportunities.Who You Are- A passionate storyteller who enjoys connecting brands with creative content. - Someone who thrives in entertainment, advertising, or media ecosystems. - Detail-oriented, organised, and excellent at client communication and follow-ups. - Confident in presentations, documentation, and cross-functional coordination. - Driven to learn, grow, and contribute to a fast-paced, creative environment.Key Performance Indicators (KPIs)- Number of new brands pitched and onboarded per quarter. - Timely and successful execution of brand tie-up deliverables. - Support efficiency in proposal creation, follow-ups, and reporting. - Client and internal team satisfaction scores on campaign delivery. - Contribution to overall brand partnership revenue and pipeline growth.Qualifications & Experience- 2–5 years of experience in brand partnerships, marketing, ad sales, or business development, preferably within OTT, production, or media. - Strong communication, presentation, and organisational skills. - Familiarity with brand integration, sponsorship, or campaign execution. - A degree in Marketing, Media, or Business Management is preferred.Why Join FridaayAt Fridaay OTT, you’ll be part of a creative powerhouse that’s rewriting the rules of entertainment. You’ll work with visionary storytellers, leading brands, and dynamic teams shaping the next wave of Indian digital media.If you’re ready to grow your career at the intersection of storytelling and strategy, this is your chance.How to ApplySend your CV and a short note about your favourite brand collaboration to hr@camelliagroup.in / namrata@camelliagroup.in / ankita@camelliagroup.inSubject: Application – Assistant Manager (Brand Tie-Ups | Fridaay OTT)