Marketing Manager

3 weeks ago

Chennai, India TOVO Full time

Job Listing: Marketing Manager (Specialization in Social Media)


Company: Tovo

Location: Chennai

Employment Type: Full-time


Are you an experienced marketing professional with a deep understanding of social media trends and strategies? Do you have a passion for the culinary world and a knack for developing innovative marketing campaigns? If so, we have an exciting opportunity for you


We are a renowned restaurant company seeking a talented and dynamic Marketing Manager with a specialization in Social Media to join our team. As the Marketing Manager, you will play a crucial role in driving our brand's online presence, engaging with our target audience, and implementing effective marketing strategies.


Responsibilities:


  • Develop and implement comprehensive marketing strategies with a strong focus on social media platforms (Instagram, Facebook, Twitter, etc.) to increase brand awareness, engagement, and customer acquisition.
  • Lead the development and execution of social media campaigns, including content creation, scheduling, and performance analysis.
  • Create captivating and on-brand social media content, including images, videos, and written copy, that resonates with our target audience and drives engagement.
  • Monitor and analyze social media metrics and key performance indicators to assess campaign effectiveness and identify areas for improvement.
  • Stay up-to-date with social media trends, algorithm changes, and emerging platforms, and proactively incorporate new strategies to enhance our online presence.
  • Collaborate with cross-functional teams, including creative designers and content creators, to develop high-quality and visually appealing marketing materials.
  • Monitor and respond to customer feedback and inquiries on social media platforms, ensuring timely and professional communication.
  • Coordinate influencer partnerships and collaborations to amplify brand reach and engagement.
  • Stay informed about industry trends, competitor activities, and customer preferences to inform marketing strategies and identify new opportunities.
  • Manage marketing budgets and allocate resources effectively to maximize return on investment.
  • Track and report on marketing campaign performance, providing regular updates to management and making data-driven recommendations for improvement.


Qualifications:


  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven work experience as a Marketing Manager or similar role, with a specialization in social media.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Strong understanding of social media analytics and experience with social media management tools.
  • Exceptional written and verbal communication skills with a keen eye for detail.
  • Proficient in content creation tools, photo and video editing software, and social media scheduling platforms.
  • Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
  • Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Strong analytical skills and ability to interpret data to drive marketing decisions.
  • Passion for the culinary industry and a good understanding of the restaurant landscape.


If you are a results-driven marketing professional with expertise in social media strategies and a passion for the restaurant industry, we want to hear from you Join our team and be part of a dynamic and collaborative marketing department.


To apply, please submit your resume, portfolio showcasing successful social media campaigns you have led, and a brief cover letter explaining why you are the ideal candidate for this position to hr@tovogroup.com, arun@tovogroup.com.


We appreciate all applications, but only shortlisted candidates will be contacted for further steps.


We look forward to reviewing your application and welcoming you to our team

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