Marketing Manager
2 weeks ago
Marketing Manager : (Location Chennai)
Develop strategies and tactics to promote our company and drive qualified traffic to
our front door.
● Deploy successful marketing campaigns and own their implementation from ideation
to execution.
● Experiment with various organic and paid acquisition channels, such as content
creation, content curation, event management, publicity, social media, lead generation
campaigns, copywriting, and performance analysis.
● Produce valuable and engaging content for our website and blog that attracts and
converts our target groups.
● Build strategic relationships and partner with key industry players, agencies and
vendors.
● Prepare and monitor the marketing budget on a monthly/quarterly and annual basis
and allocate funds wisely.
● Oversee and approve marketing material, from website banners to hard-copy
brochures and case studies.
● Measure and report on the performance of marketing campaigns, gain insight and
assess against goals.
● Analyze consumer behaviour and adjust email and advertising campaigns accordingly
● Develop and maintain a solid online presence through social media, email marketing,
and other digital channels.
Key Requirements & Skills:
● MSc/ MBA degree in Marketing.
● Minimum experience of 7 Years.
● Demonstrable experience in marketing, together with the potential and attitude
required to learn.
● Proven experience in identifying target audiences and creatively devising and leading
across-channels marketing campaigns that engage, educate and motivate.
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,
Omniture, WebTrends).
● Experience in setting up and optimizing Google Adwords campaigns.
● Numerically literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets.
● A sense of aesthetics and a love for great copy and witty communication.
● Up-to-date with the latest trends and best practices in online marketing and
measurement.
● Drive ATL, BTL, and TLL marketing activities across offline and online platforms.
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