Marketing Manager

2 weeks ago


Chennai, India Adhrit India Full time

Marketing Manager : (Location Chennai)

Develop strategies and tactics to promote our company and drive qualified traffic to

our front door.

● Deploy successful marketing campaigns and own their implementation from ideation

to execution.

● Experiment with various organic and paid acquisition channels, such as content

creation, content curation, event management, publicity, social media, lead generation

campaigns, copywriting, and performance analysis.

● Produce valuable and engaging content for our website and blog that attracts and

converts our target groups.

● Build strategic relationships and partner with key industry players, agencies and

vendors.

● Prepare and monitor the marketing budget on a monthly/quarterly and annual basis

and allocate funds wisely.

● Oversee and approve marketing material, from website banners to hard-copy

brochures and case studies.

● Measure and report on the performance of marketing campaigns, gain insight and

assess against goals.

● Analyze consumer behaviour and adjust email and advertising campaigns accordingly

● Develop and maintain a solid online presence through social media, email marketing,

and other digital channels.



Key Requirements & Skills:

● MSc/ MBA degree in Marketing.

● Minimum experience of 7 Years.

● Demonstrable experience in marketing, together with the potential and attitude

required to learn.

● Proven experience in identifying target audiences and creatively devising and leading

across-channels marketing campaigns that engage, educate and motivate.

● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,

Omniture, WebTrends).

● Experience in setting up and optimizing Google Adwords campaigns.

● Numerically literate, comfortable working with numbers, making sense of metrics and

processing figures with spreadsheets.

● A sense of aesthetics and a love for great copy and witty communication.

● Up-to-date with the latest trends and best practices in online marketing and

measurement.

● Drive ATL, BTL, and TLL marketing activities across offline and online platforms.



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