Global Head of Digital Marketing

7 days ago

Erode, India TPH Group Full time

Company Description:


TPH Capital is a diversified Private Equity Firm based in New York City, overseeing a portfolio of partially-owned companies across various technology sectors. Our portfolio encompasses businesses with employee sizes ranging from 40 to 500, operating on a global scale. These companies span a wide array of industries, including Direct-to-Consumer and B2B SaaS, demonstrating our commitment to innovation and growth in the tech space. Notable companies within our portfolio include Praxis EMR, Holafly, MapVX, FullFlld, and Orchid Black, among others.


Role Overview:


The Global Head of Digital Marketing will design and implement a comprehensive digital marketing strategy to drive user acquisition and meet revenue targets across various channels, including SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing. The role will focus on delivering strong P&L outcomes through these channels, building and leading a high-performance team, and aligning all activities with growth objectives.


Key Responsibilities:


Strategic Leadership & Planning

  • Develop and lead an integrated digital marketing strategy that maximizes user acquisition across SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing, with a particular emphasis on growth in Asian markets.
  • Set clear, measurable goals and KPIs for each channel, managing performance against P&L targets to drive top-line revenue.

Channel Management

  • SEO: Oversee SEO efforts to increase organic visibility, including technical SEO, content strategy, and optimization initiatives.
  • Paid Media: Manage paid advertising across Google, social media, and other platforms to achieve optimal customer acquisition cost (CAC) and return on ad spend (ROAS).
  • Affiliate Marketing: Grow and manage an affiliate program to drive referrals and expand market reach, maximizing partnership ROI.
  • Marketplaces: Drive acquisition through marketplace platforms, with a focus on the Asian market, ensuring product listings and promotions are optimized for conversion.
  • Email Marketing: Develop and execute targeted email marketing campaigns to nurture leads, re-engage customers, and improve retention rates.
  • Inbound Marketing: Leverage inbound marketing tactics to attract qualified leads through content creation, SEO-driven blogs, and educational resources.
  • Influencer Marketing: Build and manage relationships with influencers to amplify brand awareness and reach new audiences.

Team Leadership & Development

  • Build, mentor, and lead a team of digital marketing specialists across all channels, fostering a culture of excellence and continuous improvement.
  • Promote best practices, cross-training, and ongoing development to stay ahead of industry trends and emerging digital strategies.

Performance Analysis & Optimization

  • Regularly evaluate channel performance, analyzing metrics to identify opportunities for improvement and making data-driven adjustments to maximize results.
  • Use analytics tools to monitor KPIs, derive insights, and provide actionable data to stakeholders on performance against revenue targets.

Cross-Functional Collaboration

  • Partner with Product, Sales, and Customer Success teams to align digital marketing initiatives with broader business objectives.
  • Act as a digital marketing advocate, promoting best practices and knowledge-sharing across departments.

Budget Management

  • Oversee the digital marketing budget, ensuring efficient allocation of resources and that all campaigns contribute to profitability goals.


Qualifications:

  • Proven track record driving Marketing P&Ls across digital marketing channels to at least $50M USD in ARR.
  • Demonstrated of experience in digital marketing with a proven track record in leadership roles across multiple channels, particularly for high-growth companies.
  • Strong Direct to Consumer expertise in SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing, with experience in Travel Tech industries as a plus.
  • Demonstrated success in managing P&L and achieving revenue targets.
  • Proven ability to build and lead high-performance marketing teams.
  • Proficiency with analytics and advertising tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Ads, Facebook Ads).


Key Competencies:

  • Strategic Vision: Strong ability to design and execute a cross-channel marketing strategy for growth and revenue.
  • Data-Driven Decision Making: Skilled in leveraging data for optimizations and strategy refinements.
  • Leadership: Proven track record of inspiring and managing teams to deliver on objectives.
  • Adaptability: Able to navigate and innovate in a fast-paced, evolving industry.


  • Digital Marketing Professional

    1 week ago

    Erode, Tamil Nadu, India WhyNot-Digital-Marketing-Agency Full time

    Are you a motivated individual looking to kick-start your career in digital marketing? We are seeking a talented Digital Marketing Professional to join our dynamic team at WhyNot-Digital-Marketing-Agency. Based in Pune, this role offers a fantastic opportunity to gain hands-on experience in the field and contribute to the growth of our organization.About the...

  • Edelytics, Digital Marketing Agency | Performance Marketer | erode

    2 weeks ago

    Erode, India Edelytics, Digital Marketing Agency Full time

    Company DescriptionEdelytics is a Digital Marketing Agency specializing in digital strategy and communication services for the education sector. With over 12 years of experience in marketing and admissions, we focus on ensuring our clients' web presence ranks highly on search engine results. Our team is dedicated to creating engaging content tailored to...

  • Digital Marketing Trainer

    7 months ago

    Erode, India IPCS Global Full time

    IPCS Global - India's Leading Automation and IT Training providers looking for Digital Marketing Trainer for Erode & Salem Branch. Providing Training to Working Professionals / Students / Job seekers in Digital Marketing Conducting Seminars and Workshop in Colleges. **Therefore the following skills are desirable for this Role**: a) Sound knowledge of SEO-...

  • Digital Marketing Trainer

    7 months ago

    Erode, India IPCS Global Full time

    IPCS Global - India's Leading Automation and IT Training providers looking for Digital Marketing Executive for ERODE Branch. Providing Training to Working Professionals / Students / Job seekers in Digital Marketing Conducting Seminars and Workshop in Colleges. You would primarily own lead generation by driving relevant traffic. Also, all activities to...

  • Digital Marketing Trainer

    6 months ago

    Erode, India IPCS Global Full time

    IPCS Global - India's Leading Automation and IT Training providers looking for **Digital** **Marketing Analyst** for **ERODE Branch.** Providing Training to Working Professionals / Students / Job seekers in Digital Marketing Conducting Seminars and Workshop in Colleges. You would primarily own lead generation by driving relevant traffic. Also, all...

  • Digital Marketing Head-5 to 6 Years

    6 months ago

    Erode, Tamil Nadu, India Spotless Incorp Full time

    Need **Digital Marketing Head **for our sector!! Position**:Digital Marketing Head -Male** Qualification**:Any Degree** Experience**:5 to 6** **years (Experience in Digital Marketing)** Salary**:30000 to 40000/-** **Skills**: - **Video Marketing.**: - **SEO & SEM.**: - **Content Marketing.**: - **Data & Analytics.**: - **Design Thinking &...

  • Global Business Development

    1 week ago

    Erode, India Head Field Solutions Pvt. Ltd. Full time

    It is a B2B sales position responsible for developing, maintaining, and growing business within a diversified line of businesses. Activities include client acquisition, meeting sales objectives, obtaining requisitions/job orders, building relationships, penetrating client accounts and ensuring smooth delivery. The primary focus is to bring new business from...

  • Senior Marketing Executive

    4 weeks ago

    Erode, India keeK Marketing Full time

    Position: Senior Marketing Executive (Team Lead)Location: RemoteCompany: keeK MarketingA bit about keeK MarketingkeeK Marketing is a dynamic and rapidly growing marketing and branding agency dedicated to delivering exceptional results for our clients. At keeK, we believe in the potential of every business; small or big. Our dedicated team of marketing...

  • Digital Marketing Trainer

    7 months ago

    Erode, India IPCS Automation Full time

    Job description We are looking for an Digital Marketing Analyst as trainer need to train students on following topics: - On page and Off page SEO, Develop online marketing strategies - Develop and manage digital marketing campaigns - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry...

  • Digital Marketing Assistant

    7 months ago

    Erode, India Energy Control System Full time

    Looking for digital marketing assistant - female Qualification : Any degree Must have knowledge in social media managing Minimum 1 year of experience Location : Erode Timing : 9:00 to 7:00 **Salary**: ₹10,000.00 - ₹15,000.00 per month Schedule: - Day shift Ability to commute/relocate: - Erode, Tamil Nadu: Reliably commute or planning to...

  • Digital Marketing Assistant Wanted

    6 months ago

    Erode, India Jaisakthi industrial - Recruiter Full time

    Digital Marketing Assistant Wanted: Qualification : Any degree Location : Bustand ,Collector office,Surampatti Time : 9.30 AM - 6.30 PM Salary : 13,000 - 18,000 Experience : 1 -3 years Skill: System knowledge With Current Trending Social media platforms Roles & Responsibilities Researching advertising trends and competitors' pricing and products Deciding...

  • Digital Marketing Executive

    6 months ago

    Erode, India Settlo HR Solutions Full time

    Female Only. **Job Types**: Full-time, Permanent **Salary**: From ₹15,000.00 per month **Benefits**: - Internet reimbursement Schedule: - Morning shift Ability to commute/relocate: - Erode, Tamil Nadu: Reliably commute or planning to relocate before starting work (required) **Education**: - Bachelor's (required) **Experience**: - Digital...

  • Digital Marketing Strategist

    1 week ago

    Erode, Tamil Nadu, India Schbang Full time

    At Schbang, we are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies that drive business growth and brand awareness.Key Responsibilities:Develop and execute comprehensive digital marketing plans,...

  • Digital Marketing Manager

    5 days ago

    Erode, India Codeless ONE Full time

    About Codeless ONEAt Codeless ONE, we’re transforming application development with our No Code Development Platform, using AI-powered suggestions to build applications in minutes. As a sister product to Modern Requirements, we empower operational leaders to streamline their app infrastructure, automate workflows, and consolidate data. Role OverviewWe’re...

  • Digital Marketing Business Growth Specialist

    2 weeks ago

    Erode, Tamil Nadu, India Graygraph Technologies Pvt Ltd Full time

    Join Graygraph Technologies Pvt Ltd, a leading company in the industry, as we seek an entrepreneurial-minded Digital Marketing Business Growth Specialist to join our team.Salary and BenefitsThe estimated salary for this role is ₹1,200,000 per annum, with a range of ₹800,000 to ₹1,500,000 depending on experience. Our comprehensive benefits package...

  • Digital Marketer

    6 months ago

    Erode, Tamil Nadu, India CK PROMOTERS Full time

    **About CK Promoters Company**: CK Promoters is the one of the top real estate developers in Bhavani, Erode Tamil Nadu, offering DTCP & CMDA approved residential plots in Prime Location. CK Promoters stands out as a real estate company that goes beyond conventional norms, offering customers the rare opportunity to shape their dream homes according to their...

  • Digital Marketing

    6 months ago

    Erode, Tamil Nadu, India Hireones Solutions Full time

    Create digital marketing campaigns. - Ensure consistency in the brand messaging. - Work with the sales team to coordinate marketing campaigns. - Launch promotional offers and events to attract new customers. - Optimise the business website to increase online traffic. - Follow best practices for social media marketing on different platforms. - Conduct regular...

  • Digital Marketplace Growth Specialist

    2 weeks ago

    Erode, Tamil Nadu, India M&C Saatchi Performance Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketplace Growth Specialist to join our team at M&C Saatchi Performance.About Us:M&C Saatchi Performance is a global digital media agency leading the evolution of media buying. Our team is dedicated to delivering outstanding results for our clients through effective, measurable, and evolving media...

  • Digital Marketing

    6 months ago

    Erode, Tamil Nadu, India Energy Control System Full time

    WE ARE LOOKING FOR AN DIGITAL MARKETING MANAGER Qualification : Any Degree Experience : Minimum 2 years of experience as digital marketer Skills : Managing company profile on social media Salary package : 25 - 30k (Based on experience) Timing : 9:30 to 7:30 pm Location : Erode, Thindal Pay: ₹25,000.00 - ₹30,000.00 per month Schedule: - Day...

  • Digital Marketing

    6 months ago

    Erode, Tamil Nadu, India Energy Control System Full time

    HIRING DIGITAL MARKETING: Qualification: Any degree with atleast 2 years of experience in digital marketing. Both male and female can apply. Immediate joining preferred. Timing : 9 to 6 pm Salary : 15k (Based on experience) Location : Erode, Moolpalayam **Salary**: ₹13,000.00 - ₹15,000.00 per month **Education**: - Bachelor's...