Karban - Growth Manager

6 days ago

Jaipur, India Karban Envirotech Pvt Ltd Full time

Description:About Karban:Karban is transforming indoor-climate appliances (air purifiers, smart fans, consumer appliances) with design-led engineering, premium branding and D2C + marketplace distribution. We seek a growth leader who understands how to scale online channels, drive brand performance and accelerate profitability.Key Responsibilities:- Own end-to-end online growth: marketplaces (e.g., Amazon India), Meta platforms (Facebook/Instagram), and Karbans D2C site.- Define and execute the growth roadmap: channel mix, customer acquisition, retention, funnel optimisation, LTV / CAC ratio.- Manage & optimize performance marketing budgets (30-50 lakhs/month), set ROI/ROAS targets, track KPIs and scale channels.- Lead creative & media strategy: ad creative test & learn, landing page optimisation, AB testing, audience segmentation.- Collaborate closely with Product, Brand & Engineering teams to ensure product-market fit, platform readiness and seamless customer experience.- Build dashboards, analyse data (sales, marketing, attribution), produce actionable insights and steer growth decisions.- Drive D2C growth for a hardware/consumer-electronics brand: understand purchase cycles, upgrade/repeat behaviour, subscription models if applicable.- Mentor and lead a small performance marketing team or agency partners; establish scalable processes & tooling.Required Skills & Experience:- 5+ years experience in e-commerce growth/performance marketing roles, ideally in D2C companies or consumer-brands that scaled digitally.- Proven track record of hitting high-growth targets (e.g., achieving ~2 crore MRR or equivalent) with significant ad spend validation.- Deep expertise in Meta Ads (Facebook/Instagram), Google Ads (Search/Display), Amazon Advertising, marketplace strategy and D2C website optimisation.- Strong analytical mindset: comfortable with funnel metrics, cohort analysis, ROAS/CAC/LTV modelling and data-driven decision making.- Excellent communication and stakeholder management skills: able to align across Product, Brand, Engineering, and finance.- Hands-on experience with e-commerce platforms, Google Analytics (or equivalent), ad-tech stacks and dashboards.- Entrepreneurial mindset: comfortable in a high-growth environment, thrives on scaling, experimentation and rapid Experience working in consumer-electronics / appliance / hardware brands.- Familiarity with subscription or upgrade purchase models.- Experience with brand-building + performance marketing mix (not just pure acquisition).- Understanding of Indian market dynamics (tier-1/2 cities, OTT/rapid-commerce platforms) and marketplace economics.Why Join Karban?- Be part of a design-first, innovation-driven consumer appliance brand with strong ambition.- Direct impact on growth at scale: youll shape the growth engine for our next phase.- Collaborative culture working across Product, Design & Tech.Working Conditions:- Full-time position with standard working hours i.e. 9 AM - 6 PM, Monday to Saturday.What we offer:- Competitive salary & benefits.- Professional growth opportunities.- Inclusive & collaborative culture.- Sick, casual and privilege leaves. (ref:iimjobs.com)

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