Content Creator Expert

2 weeks ago

Noida, India RMSI Full time

Job Title: Content Creator Expert (B2B)

Location : Noida

Experience : 8+ Years in B2B Content Creation

Job Overview:

We are looking for a seasoned B2B Content Creator with 8+ years of experience to join our dynamic marketing team. The ideal candidate is an expert in crafting high-impact content that resonates with business audiences across diverse industries, particularly within RMSI’s core verticals such as Energy, Utilities, Sustainability, and Telecommunications. As a key contributor, you will design and implement content strategies that align with business goals, driving brand awareness, thought leadership, and lead generation.


Key Responsibilities:

  • B2B Content Strategy & Creation : Develop strategic, data-driven, and persuasive content tailored for B2B audiences across multiple platforms (websites, blogs, LinkedIn, email newsletters, white papers, etc.).
  • Industry-Centric Content Development : Produce authoritative content that speaks to RMSI’s focus on geospatial intelligence, digital transformation, and advanced solutions in industries like Energy, Utilities, Sustainability, and Telecommunications.
  • Campaign Execution : Lead digital content-driven campaigns on LinkedIn, Google Ads, webinars, and other channels aimed at generating qualified leads and establishing thought leadership.
  • Thought Leadership & Webinars : Create compelling thought leadership content such as industry reports, white papers, case studies, and webinars to strengthen RMSI’s position as an industry leader.
  • Collaboration : Work closely with internal teams including marketing, product, and sales to ensure messaging consistency and alignment with overall business strategy.
  • SEO and Performance Tracking : Apply SEO best practices to maximize content visibility and optimize performance, analyzing results to refine and enhance future strategies.


Key Qualifications:

  • Experience : 9-10 years of expertise in B2B content creation , with a focus on industries like Energy, Utilities, Sustainability, and Telecommunications.
  • Proven Campaign Success : Experience executing LinkedIn, Google Ads, and webinar campaigns, with a measurable impact on lead generation and business growth.
  • Content Mastery : Ability to create diverse content formats, from blog posts to white papers to social media updates, that effectively communicate complex B2B solutions.
  • Industry Expertise : Deep understanding of B2B dynamics and the ability to write for technical and business audiences, particularly in digital transformation, geospatial intelligence, and other RMSI focus areas.
  • SEO & Analytics Skills : Expertise in SEO techniques to ensure content ranks well and attracts the right audience. Strong understanding of content performance tracking tools and analytics platforms.
  • Collaboration & Communication : Strong collaboration skills to partner with product, marketing, and sales teams to develop integrated content strategies.


Desirable Skills:

  • Creative Content Formats : Experience in creating multimedia content, including infographics, videos, and interactive web content.
  • Lead Generation Expertise : Knowledge of using content as a tool for nurturing leads and driving conversion.


Education : Degree in Marketing, Communications, Journalism, or a related field.

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