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Social Media lead

1 month ago

Bareilly, India All Cotton and Linen Full time

Job Responsibility


  • Develop and implement a comprehensive social media strategy that aligns with brands marketing goals and brand positioning.
  • Design, schedule, and publish high-quality, on-brand content across all major platforms (Instagram, Facebook, , Twitter, Threads, YouTube, Quora etc).
  • Experience in product photography
  • Capture high-quality images , ensuring that each photo is presented in its best angle.
  • Video Production: Create videos that highlight product features and close-ups in good lighting and high camera quality.
  • Post-Production: Edit photos and videos to meet brand standards. Ensure final images are optimized for various platforms (website and amazon).
  • Work towards achieving the growth goals of the brand by increased conversions.
  • Stay up-to-date on industry trends, platform updates, and competitive landscape to ensure our brand remains innovative and relevant.
  • Develop and manage a content calendar to ensure timely, consistent posting aligned with brand priorities and campaigns.
  • Actively engage with followers by responding to comments, messages, and mentions, building a positive community around the brand.
  • Identify and manage relationships with influencers and brand advocates to amplify reach.
  • Analyze social media metrics to measure campaign effectiveness, optimize performance, and refine strategies based on insights.
  • Prepare detailed reports on KPIs and social media performance, focusing on successes, challenges, and recommendations for improvement to drive higher conversions.
  • Use data- driven insights to experiment, enhance engagement, reach, and increase conversion rates.
  • Collaborate with other teams to align social media efforts with broader marketing campaigns and business goals.


Skills Required


  • 2-3 years of Experience in social media management, product photography
  • Proven experience in creating and executing social media strategies.
  • In-depth knowledge of best practices for platforms such as Facebook, Twitter, Instagram, , etc.
  • Strong understanding of SEO and web traffic metrics.
  • Excellent verbal and written communication skills.
  • Ability to create engaging and visually appealing content.
  • Strong analytical skills to interpret data and optimize content for conversions.