Account Based Marketing Specialist

2 weeks ago


Ahmedabad, India Magneto IT Solutions Full time

Responsibilities:- ABM Strategy Execution- Plan and execute 1:1, 1:few, and 1:many ABM campaigns focused on the MENA region.- Identify high-value accounts in UAE, KSA, and GCC markets and create tailored marketing plans.- Develop account personas, buying committees, and stakeholder maps.- Create personalized content journeys and nurture workflows aligned with target accounts.- Collaborate closely with the sales team to align ABM activities with revenue goals.Campaign Management:- Execute campaigns across email, LinkedIn, landing pages and remarketing.- Build targeted lists and segmented audiences for account-specific outreach.- Implement multi-channel ABM engagement to warm up and convert potential accounts.- Track engagement metrics, lead quality, conversions, and ROI of ABM campaigns.Content & Personalization:- Work with the design and content teams to build personalized pitch decks, microsites, case studies, and email sequences for key accounts.- Develop localized messaging for different buyer personas in the MENA region.Analytics & Reporting:- Maintain dashboards for account engagement scoring, pipeline influence, and ABM performance.- Provide insights on account behavior, intent data, and campaign effectiveness.- Optimize campaigns based on A/B testing, engagement trends, and sales feedback.Cross-Functional Collaboration:- Work closely with sales, presales, and marketing to coordinate outreach strategies.- Support events, webinars, and MENA-specific campaigns with targeted ABM initiatives.- Assist in coordinating account-specific events, industry expos, and digital outreach.Required Skills & Qualifications:- 3-4 years of hands-on experience in Account-Based Marketing, demand generation, or B2B marketing.- Experience in the eCommerce / digital commerce / SaaS / IT services industry preferred.- Prior experience targeting the MENA region (UAE, KSA, GCC) is highly desirable.- Strong understanding of ABM tools and platforms (Apollo, Demandbase, Terminus, ZoomInfo, LinkedIn Campaign Manager, etc.- Excellent communication, storytelling, and presentation skills.- Ability to analyze data, segment audiences, and derive actionable insights.- Capability to coordinate with sales teams and convert ABM insights into opportunities.- Strong project management skills and ability to work under tight timelines.- Creative thinker with a results-oriented approach (ref:iimjobs.com)



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