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Content Manager
2 weeks ago
About the company:
iCubesWire is a Leading Ad Tech Platform with more than 1 Billion Connected Devices enabling
Customer Acquisition & Engagement to over 500 name brands in e-Commerce, Automobile,
Technology, Finance, Travel, Hospitality and more, for their marketing needs ranging from
Performance, Social (SMO & SMM), Online Reputation Management (ORM), Listening, Digital Media Buying & Planning, Programmatic and Digital Creative. It affiliates more than 10,000 publishers across Social, Search, Email, Display, Rich Media, Videos and Programmatic, and delivers tailor- made digital concepts to industry giants such as Adidas, Ajio, Flipkart, Samsung, Indigo, Marks & Spenser, Ali Express, Yaqoot, Cadbury, HDFC Mutual Funds, ICICI Mutual Funds, GSK, Oppo, Spotify and many more.
Key Responsibilities:
- Content Strategy & Development:
- Collaborate with the Influencer Marketing Lead to create and execute content strategies that align with campaign goals, brand voice, and overall marketing objectives.
- Oversee the creation of content for social media platforms, websites, blogs, email campaigns, and other channels.
- Develop content briefs, including style, tone, and key messaging, for influencers and content creators.
- Ensure consistency in brand messaging and content across all influencer platforms.
- Influencer Collaboration:
- Work closely with influencers to understand their audience and preferences, ensuring content resonates authentically with their followers.
- Manage influencer content creation, review, and approval processes to ensure high-quality output that meets deadlines.
- Coordinate and assist influencers with content ideation, scriptwriting, and creative direction, ensuring alignment with brand values and campaign objectives.
- Campaign Execution & Optimization:
- Oversee content calendars, ensuring timely content delivery and seamless execution of campaigns.
- Analyze performance metrics of influencer-generated content (engagement, reach, conversions) and provide insights for optimization.
- Monitor trends in the influencer marketing space and suggest new content formats or opportunities to improve campaign performance.