Drawn | Content Manager

4 weeks ago


gurugram, India Drawn Full time

NOW HIRING: Content Manager

Full-time / On-site

HQ: Gurgaon


About Us

Drawn is a bold, art-driven fashion brand that collaborates with global artists to create wearable art. Our vibrant prints, thoughtful designs, and unique storytelling set us apart in the fashion world. As we grow, we’re looking for a Content Manager to join our team and take our brand’s storytelling to the next level.

If you’re a creative storyteller who can craft compelling content that inspires, engages, and drives results, we’d love to hear from you


As our Content Manager , you’ll be responsible for bringing the Drawn story to life across all platforms.


Key Responsibilities:


Content Strategy:


  • Develop and execute a cohesive content strategy across social media, email, website, and more.
  • Ideate campaigns and content ideas that align with brand goals and resonate with our audience.
  • Stay ahead of industry trends, ensuring Drawn remains relevant and innovative in its messaging.


Content Creation & Management:

Write, edit, and oversee the production of all brand content, including:


  • Captions for social media posts that are crisp, engaging, and on-brand. Emailers that inform, excite, and convert.
  • Website content such as product descriptions and category pages that tell a story while driving sales.
  •  Press releases and media kits to showcase new launches and collaborations.
  •  Ensure all content reflects the brand’s tone of voice, storytelling, and visual identity.
  • Collaborate with designers, photographers, and videographers to create compelling visuals that enhance written content.


Performance & Optimization:

  • Monitor the performance of content across platforms using tools like Google Analytics, social media insights, and email reports.
  • Use data to refine content strategies and optimize future campaigns for maximum impact.


Team Collaboration:

  • Work closely with the marketing team to align content with campaigns, product launches, and seasonal promotions.
  • Coordinate with PR teams to ensure consistent messaging in all external communications.


Trend Spotting: Keep up with emerging trends in fashion, social media, and content marketing to inspire fresh ideas and keep Drawn’s content cutting-edge.


Qualifications
  • A creative storyteller with a passion for crafting engaging, brand-aligned content.
  • 3-5 years of experience in content creation or management in the fashion or lifestyle space is a must.
  • Exceptional copywriting and editing skills, with a portfolio showcasing work across captions, emails, websites, and press releases.
  • Strong understanding of social media platforms (Instagram, Facebook, , Pinterest) and what content works best on each.
  • Experience managing content calendars and ensuring timely delivery of campaigns.
  • A sharp eye for detail and commitment to maintaining brand consistency in tone, voice, and style.
  • Analytical mindset with experience using tools like Google Analytics, Meta Ads reporting, or similar platforms to measure content performance.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Bonus: Familiarity with SEO best practices for website content and experience with e-commerce platforms like Shopify.


Why Join Drawn?
  • Be part of a passionate, creative team redefining fashion through art and storytelling.
  • Work in a collaborative environment where your ideas and creativity will be valued.
  • Opportunity to shape the voice of a growing brand and make a tangible impact.
  • Enjoy the fast-paced excitement of working in a startup, with plenty of room for personal and professional growth.


How to Apply

  • Send your resume and Coverletter to with the subject line: "Content Manager - (Your Name)".





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