Paid Media Specialist
3 weeks ago
We are seeking experienced and versatile professionals to join our Paid Media (Search Engine Marketing) team.
Job Role & Responsibilities:
- Converting client ad spending into direct revenue by managing and optimizing ad campaigns across platforms such as Google AdWords, Facebook Ads Manager, Google Shopping, and E-Commerce marketplaces.
- Strategizing and overseeing performance growth, ensuring alignment with clients' business goals.
- Managing daily budgets, billing reconciliation, and spend pacing to meet return targets.
- Mapping ad formats to advertising objectives for optimal performance.
- Planning and optimizing landing page tests and continuously implementing A/B testing for PPC ads.
- Collaborating with marketing teams to discover data-driven ways to optimize campaign performance.
- Building budget recommendations and media plans to drive client success.
- Documenting campaign evolution, monitoring performance, and identifying best practices.
- Reporting key performance indicators and lead generation insights during client reporting calls.
- Leading the service front by handling pre-sales technical queries and providing training across the department.
- Ensuring a test-and-learn approach in all campaign activities.
Qualifications
- 4+ years of experience in search engine marketing and paid media
- Hands-on experience on Google and Meta platforms is a must
- Sales campaign experience would be an added advantage
- Impeccable verbal and written English
- Ability to understand the target audience
If you are passionate to join us and eager to contribute your skills, we'd love to hear from you.
Application process is extremely simple: WhatsApp your resume or share your details on +91-8850848282 to take this further
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