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Digital Marketing Manager

2 months ago

Kota, India Merino Group Full time

Role Objective - Oversee the entire lifecycle of a digital product, from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, UI development, to usability testing. Candidate would be responsible for the managing the tech stack and end-to-end process for launching digital solutions for business.


Job Responsibilities-

  1. Accountable for digital customer experience across all brand assets like websites and mobile apps. Measure and improve Customer Satisfaction Score for digital experience (CSAT).
  2. Oversee and lead TG research, requirements discovery, solution design, development, and user acceptance testing for new website development.
  3. Evaluate, analyze, and understand the voice of the consumer through a variety of data sources.
  4. Manage the marketing technology stack and digital product solutions for business
  5. Create, maintain, and ensure adherence to the project charter and timeline for new technology solutions.
  6. Partner with cross functional teams regularly to ensure alignment on digital solution development and prioritization
  7. Work with product marketing to gather product related data for website management and solution development.
  8. Monitor success metrics and evaluate product performance to ensure constant product iteration and improvements. Measure and Reduce Customer Effort Score (CES) and improve Converion Rate.
  9. Conduct user research, collaborate with designers, developers, and research teams to identify opportunities for new and existing features and functionalities.
  10. Experienced in hands-on implementation of conversational bots, marketing automation and applications using AI/ML to solve for business problems.
  11. Research, evaluate and suggest MarTech tools and platforms to meet marketing and business objectives.


Position Qualification

  1. Have a customer-first mindset, a strong understanding of back end and front-end programming languages, and data analytics (GA4 must) that can be used to track, analyze, and improve digital products and applications.
  2. Hands-on experience in managing website development process using waterfall or agile methodology (Ideate, Design, Development, QA and Deployment)
  3. Worked on managing website tech stacks viz. Wordpress, Magento, REACT, MEAN, LARAVEL, Adobe, Sitecore etc.
  4. Prior experience in working across complex projects involving multiple system integrations using RESTful APIs and databases.
  5. Hands-on experience in Google Analytics 4 to churn business insights like User Acquisition and User Flow, Funnel Analysis, Navigation, Audience Behavior etc.
  6. Exposure to Digital Experience Platforms, Marketing Automation and DevOps would be preferrable.