Search Engine Optimization Team Lead

3 weeks ago

New Delhi, India Digitactix Full time

Company: DigitactixExperience: 8–12 YearsLocation: Andheri East, Mumbai (Work from Office)Reports To: Head of Digital / CEOTeam Size: 5 to 10 SEO Specialists (expanding to 10+)About the roleAs the SEO Team Lead, you will drive the strategic direction, performance, and evolution of the agency’s SEO practice. This leadership role requires balancing technical mastery, content strategy, analytics, and people management. The ideal candidate demonstrates vision, precision, and the ability to leverage emerging AI technologies to shape next-generation search outcomes for clients.Key Responsibilities- Lead the agency’s SEO strategy across a multi-industry client base (BFSI, IT/ITES, Real Estate, Hospitality, Education, Automotive, Lifestyle, Healthcare, FMCG, Consumer). - Define full-funnel SEO roadmaps integrating technical, content, and off-page optimization. - Oversee and approve all audits, strategies, and reports before client delivery. - Analyze search data to identify opportunities in Gen-AI Search and SGE environments. - Integrate LLM-based tools for AI-enhanced keyword strategy, entity mapping, and on-page optimization. - Build data-driven frameworks to correlate SEO KPIs with lead and conversion outcomes. - Collaborate with web, content, and media teams to ensure SEO strategy alignment across all channels. - Train and mentor the SEO team, ensuring consistent skill growth and process quality. - Represent the SEO function in client meetings, pitches, and cross-department strategic reviews. - Track emerging algorithms, schema evolutions, and AI search trends to keep the agency future-ready.Required Skills- Deep understanding of advanced SEO mechanics, like technical (Core Web Vitals, JavaScript SEO, schema), content (E-E-A-T, intent mapping), and analytics. - Proven leadership and team management experience. - Proficiency in enterprise-level SEO tools (Ahrefs, Semrush, Screaming Frog, SurferSEO, GA4, Tag Manager). - Strategic familiarity with AI search ecosystems, like Google SGE, ChatGPT integration, Bing Copilot, Perplexity AI, etc. - Strong communication and client relationship management skills. - Ability to create strategic documentation, reports, and performance forecasts. - Analytical mindset with high proficiency in Excel, Data Studio, and visualization tools.KPIs- Agency-wide organic traffic growth and visibility performance. - Client retention and satisfaction metrics related to SEO outcomes. - Ranking and conversion uplift across major accounts. - Innovation adoption rate (AI-driven SEO workflows, automation tools). - Team productivity and knowledge development benchmarks.Why Join UsJoin an integrated agency where SEO is not just about ranking, it’s about influence, intelligence, and innovation. Be part of a team that blends human creativity with machine learning to deliver next-generation organic growth.You can also email your resume to rashid@digitactix.com

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