Search Engine Optimization Team Lead

3 weeks ago

New Delhi, India MiM-Essay Full time

About Us At MiM Essay, we help ambitious students get into the world’s best business schools by guiding them through every step of the admissions process — from profile building to essays, interviews, and scholarships. We are one of Indias biggest and most successful Study Abroad Firms, At Kraya, we build AI-powered WhatsApp-based lead capture, qualification, and automation systems for businesses. Our goal is to help brands close more sales without increasing marketing spend, by optimizing follow-ups and lead conversion through smart automation. What You’ll Do We are looking for a highly skilled SEO Team Lead who can drive our organic growth strategy using modern, AI-driven methodologies. The ideal candidate must possess deep knowledge of Google's evolving algorithms, SGE (Search Generative Experience), technical SEO, content optimization, and data tracking and analytics . You will lead the SEO team, manage client/brand visibility, and implement conversion-focused strategies to deliver measurable results. Key Responsibilities   Develop and execute AI-driven SEO strategies with strong focus on SGE readiness. Monitor Google algorithm updates and ensure timely SEO improvements. Oversee technical SEO, on-page optimization, and site audits. Drive conversion-focused SEO to increase leads and revenue. Manage Online Reputation Management (ORM) and brand SERP visibility. Lead SEO reporting using GA4, GSC, and industry-standard tools. Guide content team with SEO-optimized content, prompts, and strategy. Plan and manage high-quality backlink building and authority campaigns. Lead, mentor, and manage the SEO team to deliver measurable results. Key Skills Required - AI-Based SEO & Prompt Engineering SGE-focused Optimization Deep Google Algorithm Knowledge Technical SEO Expertise CRO & Conversion-Based SEO Online Reputation Management GA4, GSC, and SEO Tools (Ahrefs, Semrush, Screaming Frog, etc.) Content Strategy & AI Prompting Backlink Strategy & Off-Page SEO

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