Go-To-Market(BD) Associate

4 weeks ago

Bengaluru, Karnataka, India Sustainability Economics Full time

Location: Bengaluru, Karnataka 

About the Company 

Sustainability Economics is a global organisation targeting the markets of US, Japan, EU, UK, Canada and Singapore. As a pioneer, our focus is on the Lifecycle Management of E2E Net-Zero transitions while leveraging our automation-first approach. We offer our collaborative services at an international level and counsel our clients on transition solutions and decarbonisation strategies. With our team of professionals who have extensive domain and technical knowledge, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion.   

Role Summary 

We are looking for a GTM (Go-To-Market) Associate to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the marketing team to drive lead generation, customer acquisition, and strategic positioning. The ideal candidate will have 2+ years of experience in GTM strategy, market research, and sales execution, preferably within AI, clean energy, or B2B SaaS industries. 

Key Tasks & Accountability 

  • Market Research & Positioning – Analyze industry trends, customer segments, and competitors to refine GTM strategy. utbound outreach, and strategic networking.
  • Lead Generation & Marketing Support – Identify potential markets, customer segments, and strategic business opportunities, and engage prospective customers through outbound efforts and digital outreach. 
  • Customer Acquisition & Engagement – Assist in sales conversations, onboarding, and managing client relationships to drive product adoption. 
  • Go-To-Market Strategy Execution – Collaborate with cross-functional teams to develop and implement data-driven GTM strategies. 
  • Performance Tracking & Optimization – Monitor key GTM metrics, track lead conversion rates, and optimize outreach efforts. 
  • Sales & Marketing Alignment – Work with the marketing team to develop targeted campaigns, content, and messaging for product promotion. 
  • Market Expansion & Partnerships – Support in identifying new markets, potential business partners, and expansion opportunities. 

Education & Experience 

Qualifications: 

  • Bachelor's/Master's degree in Business, Marketing, or a related field. 
  • 1-2 years of experience in GTM strategy, business development, or sales. Experience in the fields of AI, clean energy, or B2B SaaS is preferred.

Preferred Experience: 

  • Background in market research, business development, or sales enablement. 
  • Experience working in high-growth, fast-paced environments. 
  • Familiarity with AI-driven solutions, sustainability, or clean energy markets is a plus. 

Skills 

  • Strong strategic thinking with the ability to execute and iterate GTM plans. 
  • Excellent market research and competitive analysis skills. 
  • Strong lead generation and outbound sales experience. 
  • Proficiency in CRM tools, Sales Navigator, and sales automation platforms. 
  • Excellent written and verbal communication skills for stakeholder engagement. 

Personal Attributes 

  • A self-starter with a growth mindset. 
  • Data-driven and analytical, capable of making strategic decisions based on insights. 
  • Ability to collaborate cross-functionally and align teams on GTM initiatives. 
  • Agile, action-oriented, and results-driven. 

Benefits at Sustainability Economics:  

  • A flat hierarchy. 
  • ESOPs. 
  • Group Medical Coverage. 
  • 30 days of Leave. 
  • A gender-neutral parental, marriage, and compassionate leave policy. 

And above all, if you have a passion to work, join us in our pursuit for sustainability 

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