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Marketing Operations Manager
2 months ago
Marketing Operations Manager
A strategic role focused on optimizing marketing processes and technologies, managing lead flow, and analyzing marketing performance to drive conversions and enhance customer experience.
The role demands a blend of technical and analytical skills to evaluate and enhance the efficiency of marketing activities, ensuring that the marketing efforts are aligned with the company’s growth
objectives.
Roles and responsibilities :
● Implementing marketing automation
● Maintaining CRM integration and hygiene
● Evaluating performance across channels, including emails, landing pages, website, ads, and more
● Optimizing funnel marketing and marketing campaigns
● Identifying and implementing new marketing technologies
● Managing lead flow and coordinating with sales
● Designing, building, and maintaining marketing performance reporting
● Maintaining, optimizing, and auditing overall website performance and health
Skills and experience :
● 3-5 years of experience in marketing operations
● Prior experience of working in a B2B SaaS organization
● Hands on with Hubspot and automation
● Experience optimizing landing pages and user funnels
● Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
● Working knowledge of HTML, CSS, and JavaScript development is preferred (not mandatory).
● Up-to-date with the latest trends and best practices in online marketing and measurement.
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