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Marketing Operations Manager

2 months ago

Bhavnagar, India AdPushup Full time

Marketing Operations Manager


A strategic role focused on optimizing marketing processes and technologies, managing lead flow, and analyzing marketing performance to drive conversions and enhance customer experience.

The role demands a blend of technical and analytical skills to evaluate and enhance the efficiency of marketing activities, ensuring that the marketing efforts are aligned with the company’s growth

objectives.


Roles and responsibilities :

● Implementing marketing automation

● Maintaining CRM integration and hygiene

● Evaluating performance across channels, including emails, landing pages, website, ads, and more

● Optimizing funnel marketing and marketing campaigns

● Identifying and implementing new marketing technologies

● Managing lead flow and coordinating with sales

● Designing, building, and maintaining marketing performance reporting

● Maintaining, optimizing, and auditing overall website performance and health


Skills and experience :

● 3-5 years of experience in marketing operations

● Prior experience of working in a B2B SaaS organization

● Hands on with Hubspot and automation

● Experience optimizing landing pages and user funnels

● Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)

● Working knowledge of HTML, CSS, and JavaScript development is preferred (not mandatory).

● Up-to-date with the latest trends and best practices in online marketing and measurement.

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