Adobe Analytics

Found in: Talent IN 2A C2 - 2 weeks ago

Bengaluru, India Horizontal Talent Full time

· Adobe Analytics implementation experience across the lifecycle.

· Good understanding of data collection using Adobe Experience Platform (AEP).

· Should be very well versed with Adobe Launch or any other tag management solutions like GTM.

· Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a large scale website.

· Create and maintain Adobe Analytics JavaScript tags and plugins.

· Good understanding of Optimization / Testing Tools Experience like Adobe Test & Target, Optimizely etc.

· Convert scope and requirements to Solution Design Reference (SDR) document

· Be able to convert SDR to exact JS code to be added on page or user actions on page

· Thorough knowledge of Analytics Workspace and Admin Console

· Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives

· Hands-on experience with one or more debugging tools like Charles, Chrome Debugger.

· Hands-on experience in implementing 3rd party or Marketing pixels such as Google gTag, Facebook Pixel, Linked Insight tags etc...

· Good understanding on Reporting and Analytics concepts

Tools/Skills:

Adobe Analytics,

Adobe Experience Platform,

Adobe Launch,

Developer Tools (Chrome, Firefox)

JavaScript (Advanced)

Must have:

At least 3-6 years’ experience in digital analytics, with high exposure to international clients.

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