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Assistant Manager- Communication

2 months ago

Vellore, India Manav Rachna International School Full time

Position Overview: The Communications and Content Manager will play a pivotal role in

shaping the narrative and enhancing the visibility of MRIS CW. This role involves creating

compelling content, managing the school’s brand presence, and executing effective

communication strategies to engage stakeholders and promote the school’s achievements.


Reporting Structure:

Jointly reports to: School Principal and Central Marketing Communications & Alliances Team


Key Responsibilities:


1. Brand Strength Documentation and Story Creation Document Unique Selling Points (USPs):


Conduct thorough research to identify and capture the school’s USPs through data collection, high-quality and engaging content.


Develop Compelling Storylines: Craft and deliver impactful stories that

effectively communicate the school’s strengths, values, and milestones to

various audiences, including prospective students and parents.


2. Content Creation and Management


Produce High-Quality Content: Develop and manage diverse content

formats, including articles, social media posts, blog entries, and multimedia

assets that align with the school’s communication goals.


Collaborate for Content Development: Engage with teachers, students, and

staff to gather insights and stories that showcase achievements and activities,

ensuring content is relevant and engaging.


Innovate with Multimedia: Create dynamic reels, videos, and graphics that

enhance the school’s digital footprint and captivate the audience’s attention.


3. Event Planning and Coverage


Strategize Event Documentation: Plan and oversee the comprehensive

coverage of school events, ensuring high-quality documentation through

pictures, videos, stories and written reports.


Promote and Engage: Utilize various marketing channels to promote events,

aiming to boost attendance and maximize community engagement.


4. Social Media and Online Reputation Management


Manage Social Media Strategy: Develop and implement a strategic social

media plan, including content scheduling, audience engagement, and

performance analysis to enhance the school’s online presence.


Monitor Online Reputation: Oversee the school’s online reputation

management (ORM) by addressing feedback, managing reviews, and ensuring

positive interactions with stakeholders.


Update Website Content: Regularly refresh website content to reflect current

information, events, and achievements, ensuring a dynamic and up-to-date

online presence.


5. Brand Management


Ensure Brand Consistency: Maintain and enforce consistency in all

communication materials, aligning with the school’s brand identity and

strategic messaging.


Uphold Brand Standards: Monitor and ensure adherence to brand guidelines

across all communication channels and content formats.


6. Collaboration and Strategy Execution


Act as Liaison: Serve as the key point of contact between the school and the

corporate marketing team, ensuring effective communication and

collaboration.


Execute Marketing Strategies: Work closely with the corporate marketing

team to design and implement localized marketing strategies that support the

school’s strategic objectives and enhance its market position.


Qualifications:


Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

Proven experience in content creation, brand management, and social media strategy.

Strong proficiency in multimedia production, including photographs, videos, and

graphic design.

Excellent communication, organizational, and project management skills.

Ability to work collaboratively and manage multiple projects in a fast-paced

environment.