Influencer Marketing Specialist

1 month ago

New Delhi, India Brand Catapult Full time

Brand Catapult


We are a team of marketers who wants to revolutionise the world of marketing and branding through meticulous research, strategic thinking, and intelligent communication. We aspire to elevate brands by seamlessly integrating creativity and data-driven insights, empowering them to make a meaningful impact and inspire positive change on a global scale.


We are looking for a PR/ Influencer Marketing Specialist professional:


Are you an experienced PR/ Influencer Marketing specialist with a passion for luxury, lifestyle, food & beverage, and hospitality brands? Our advertising agency is seeking a dynamic and strategic PR/ Influencer Marketing Specialist to lead our Influencer Marketing and PR team. In this role, you will be responsible for crafting and executing comprehensive PR strategies, managing launch events, and building and maintaining strong relationships with media and influencers. If you have a proven track record in the industry and a strong network of journalists, we want to hear from you



Responsibilities:


  • Ensuring the successful execution of campaigns and initiatives that align with our client's brand objectives
  • Develop and implement strategic influencer marketing plans that enhance brand visibility and reputation, leveraging your expertise in the luxury, lifestyle, food and beverage, and hospitality sectors
  • Plan and execute high-impact launch events, from concept development to post-event evaluation, ensuring exceptional experiences that generate buzz and media coverage
  • Build and maintain strong relationships with key media contacts, influencers, and industry stakeholders to secure coverage and endorsements for the clients
  • Oversee the creation of press releases, media kits, and other PR materials, ensuring they effectively communicate brand messaging and resonate with target audiences
  • Monitor media coverage and analyze campaign performance, providing regular reporting and insights to optimize strategies and deliver measurable results
  • Stay current on industry trends, competitive landscape, and emerging PR and influencer marketing tactics to continuously innovate and improve our approach

Other Requirements


  • Excellent written and verbal communication skills
  • Proven experience as a PR Manager or Influencer Marketing Manager with a minimum of 2 years
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field
  • Experience in handling crises and managing reputation effectively



Location: Shahpurjat, Delhi

Working Hours: 10:30 AM to 7:00 PM

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