Influencer Marketing Specialist
2 months ago
Job Summary-
We are seeking an Influencer Marketing Specialist who can oversee and implement influencer marketing campaigns to increase brand visibility and engagement on social media platforms. The role involves developing, executing, and evaluating campaigns that leverage influencer partnerships.
The job is to create and execute influencer marketing campaigns and to find suitable influencers for each campaign and negotiate deals that benefit everyone involved.
They will also track and analyze campaign success, adjusts strategies as needed, and reports back to senior management. Keeping up with the latest trends and best practices is crucial to ensure campaigns are effective and innovative.
Responsibilities-
- Create and implement influencer marketing strategies that are in line with the overall marketing goals.
- To identify and engage with influencers who align with our target audience and brand values.
- Handling influencer partnerships, contract negotiations, content planning, and feedback provision.
- To Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
- Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns.
- To stay informed about industry trends and best practices in influencer marketing.
- Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.
Requirements-
- Experience as an Influencer Marketing Specialist or in a similar position (minimum 3 years)
- Thorough knowledge of social media platforms and their optimal techniques
- Understanding influencer marketing strategies and techniques
- Strong communication and negotiation abilities
- Skills in data analysis and providing insights to inform campaign optimization
- Strong project management skills
- Degree in Marketing, Communications, or a related field at the Bachelor's level is required
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