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Marketing Content Specialist

2 months ago

Kolkata, India QX Global Group Full time

Key Responsibilities:


Content Creation

· Craft and publish captivating articles aimed at engaging C-suite executives, enhancing our web presence.

· Create presentations, infographics, and video scripts that distill complex information into clear, visually engaging formats for our target audience.

· Implement SEO best practices in all content, optimizing for search engine visibility and engagement.

· Design web-friendly content, utilizing images, headers, and bullet points to enhance readability and visual appeal.

· Repurpose existing content across multiple platforms, maximizing reach and engagement.

· Collaborate with stakeholders to produce in-depth content, such as case studies, whitepapers, and eBooks, establishing our brand as an industry thought leader.


SEO and Web Presence Support

· Regularly update and refine website content for SEO optimization, ensuring alignment with the latest SEO strategies and trends.

· Monitor and evaluate the performance of SEO strategies, maintaining high-quality standards to attract and engage our desired audience.


Marketing and Strategic Support

· Develop email and campaign content that resonates with our audience, driving engagement and alignment with our brand voice.

· Stay abreast of market trends and competitor strategies through ongoing research, applying these insights to inform our content strategy and creation.

· Assist the Marketing Manager in driving revenue through targeted marketing efforts.

· Craft persuasive copy for business collateral, collaborating with designers to produce brochures, flyers, and client presentations.

· Provide support to the sales team through event logistics management, personalized outreach messaging, and content creation for profiles to boost engagement and lead generation.


Qualifications

· 4+ Years of experience with Content Marketing

· Proven experience in content creation and marketing, with a portfolio demonstrating expertise in engaging B2B audiences, particularly C-suite executives.

· Strong knowledge of SEO principles and web content optimization.

· Exceptional writing, editing, and communication skills, with the ability to convey complex ideas in an accessible and compelling manner.

· Experience in conducting market research and applying insights to content strategy.

· Ability to collaborate effectively with diverse teams and stakeholders.

· Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.