Nibav Lifts

4 weeks ago


Chennai, India Nibav Lifts Pvt Ltd Full time

Job Description:

Join our team as a Consumer Market Insights Manager, where you'll lead the development of actionable insights into consumer behavior and market trends. Your role involves leveraging data to inform strategic decisions, conducting in-depth analysis to uncover consumer preferences, and providing actionable recommendations to drive business growth. Bring your analytical prowess, market research expertise, and strategic mindset to shape our brand's success in the dynamic marketplace.

Roles & Responsibilities:

- Analyze consumer needs, segments, profiles, buying behavior, and emerging trends to inform strategic decision-making.

- Determine market potential and trends, providing insights to guide business planning and growth strategies.

- Assess brand positioning and potential, evaluating opportunities for differentiation and market expansion.

- Evaluate new communication concepts to ensure alignment with brand objectives and resonate with target audiences.

- Conduct price assessments of new products, considering market demand, competitor pricing, and value proposition.

- Assess distribution and trade performance, identifying opportunities to optimize channel strategies and enhance market reach.

- Monitor brand performance metrics including profile, portfolio, equity, usage, and service satisfaction, providing actionable insights for improvement.

- Conduct primary and secondary research to gain insights into consumer behavior, preferences, and needs.

- Create industry forecasting report monthly, quarterly, yearly plan for market research.

- Prepare Weekly/monthly report presentation on consumer understanding researches and new consumer trends.

- Create reports on pre and post campaign analysis to understand the effectiveness of campaigns.

Requirements and Skills:

- Post-graduation in management / MBA is mandatory.

- 8 to 10 years experience in market research agencies like Kantar or market research team in an automobile, consumer durable, luxury products company. 2 years out of the total experience in any company side is preferred.

- Proficiency in analyzing data using tools like SPSS, SAS, and other research analysis software to extract meaningful insights.

- Experience in conducting primary (quantitative and qualitative) and secondary market research studies to gather relevant consumer and market data.

- Ability to design effective questionnaires and develop robust analysis methods to capture consumer insights accurately.

- Previous experience working with boutique market research agencies, demonstrating strong collaboration and project management skills.

Location: "Nibav Towers" No:64, Kazura Garden 1st Street, Govindan Nagar, Palavakkam, Chennai, Tamil Nadu.

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