Senior Marketing Manager

4 weeks ago

Chennai, India AssetPlus Full time

Senior Marketing ManagerAssetPlus is seeking a data-driven and analytical Senior Marketing Manager to lead our marketing team. We're looking for someone who can leverage data and insights to develop and execute performance-driven marketing campaigns, optimize acquisition channels, and build a strong brand presence. If you're passionate about data-driven decision-making and have a proven track record of success in marketing, we encourage you to apply.Key Responsibilities1. Analytics & Data-Driven Decision Making- Develop a data-first marketing approach, tracking performance across PPC, branding, automations, events, and social media.- Set up and manage dashboards and reporting for real-time campaign insights and decision-making.- Conduct A/B testing and experiment-driven marketing to optimize ad creatives, landing pages, and messaging.2. Performance Marketing & Acquisition (PPC - Digital & Offline - Regional)- Develop and execute performance-driven campaigns across Google Ads, Meta, LinkedIn, etc.- Optimize campaigns to drive quality lead generation for sign-ups and engagement.- Explore and implement offline PPC and media strategies (radio, print, OOH) for MFD acquisition.- Track and analyze key acquisition KPIs, optimizing for CAC and ROAS.3. Branding & Awareness- Develop a strong brand positioning strategy tailored for target personas.- Plan and execute creative branding campaigns that establish AssetPlus as a leader in the space.- Manage brand consistency across all digital and offline assets.- Collaborate with design and content teams to create compelling brand messaging.4. Marketing Automation & CRM- Design and implement marketing automation workflows for lead nurturing, engagement and adoption of product/brand.- Optimize email, WhatsApp, and push notification campaigns to enhance user activation and retention.- Work with tech and Growth teams to enhance marketing funnel automation and attribution.5. Events & Partnerships- Plan and execute industry events, expos, and offline activations.- Build strategic partnerships with associations, and financial communities to enhance brand reach.- Leverage offline events to drive sign-ups and engagement.6. Social Media & Community Growth- Own and grow AssetPlus’s social media presence across LinkedIn, Twitter, Instagram, and YouTube.- Develop content strategies that position AssetPlus as a thought leader in the MFD & FinTech space.- Collaborate with influencers, industry experts for organic engagement.Who You Are- 8-10 years of marketing experience in FinTech, BFSI, or high-growth B2B/B2C startups.- Hands-on experience with PPC, branding, marketing automation, and social media growth.- Strong analytical mindset – ability to track and optimize campaign performance.- Proven experience in scaling acquisition channels and executing high-impact brand campaigns.- Excellent communication, collaboration, and leadership skills.- Prior experience in event marketing and partnerships is a plus.Compensation:The offered compensation package will be based on the candidate’s prior experience and current Cost to Company (CTC)Location:ChennaiWhy Join Us?- Shape the Future of Finance: Be part of a pioneering fintech company that's redefining the industry.- Collaborate with Brilliant Minds: Work alongside a talented and passionate team.- Accelerate Your Career: Gain invaluable experience and opportunities for professional growth.

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