Senior Marketing Manager

3 weeks ago


Chennai, Tamil Nadu, India AssetPlus Full time

Senior Marketing Manager AssetPlus is seeking a data-driven and analytical Senior Marketing Manager to lead our marketing team. We're looking for someone who can leverage data and insights to develop and execute performance-driven marketing campaigns, optimize acquisition channels, and build a strong brand presence. If you're passionate about data-driven decision-making and have a proven track record of success in marketing, we encourage you to apply.Key Responsibilities1. Analytics & Data-Driven Decision MakingDevelop a data-first marketing approach, tracking performance across PPC, branding, automations, events, and social media.Set up and manage dashboards and reporting for real-time campaign insights and decision-making.Conduct A/B testing and experiment-driven marketing to optimize ad creatives, landing pages, and messaging.2. Performance Marketing & Acquisition (PPC - Digital & Offline - Regional)Develop and execute performance-driven campaigns across Google Ads, Meta, LinkedIn, etc.Optimize campaigns to drive quality lead generation for sign-ups and engagement.Explore and implement offline PPC and media strategies (radio, print, OOH) for MFD acquisition.Track and analyze key acquisition KPIs, optimizing for CAC and ROAS.3. Branding & AwarenessDevelop a strong brand positioning strategy tailored for target personas.Plan and execute creative branding campaigns that establish AssetPlus as a leader in the space.Manage brand consistency across all digital and offline assets.Collaborate with design and content teams to create compelling brand messaging.4. Marketing Automation & CRMDesign and implement marketing automation workflows for lead nurturing, engagement and adoption of product/brand.Optimize email, WhatsApp, and push notification campaigns to enhance user activation and retention.Work with tech and Growth teams to enhance marketing funnel automation and attribution.5. Events & PartnershipsPlan and execute industry events, expos, and offline activations.Build strategic partnerships with associations, and financial communities to enhance brand reach.Leverage offline events to drive sign-ups and engagement.6. Social Media & Community GrowthOwn and grow AssetPlus's social media presence across LinkedIn, Twitter, Instagram, and YouTube.Develop content strategies that position AssetPlus as a thought leader in the MFD & FinTech space.Collaborate with influencers, industry experts for organic engagement.Who You Are8-10 years of marketing experience in FinTech, BFSI, or high-growth B2B/B2C startups.Hands-on experience with PPC, branding, marketing automation, and social media growth.Strong analytical mindset – ability to track and optimize campaign performance.Proven experience in scaling acquisition channels and executing high-impact brand campaigns.Excellent communication, collaboration, and leadership skills.Prior experience in event marketing and partnerships is a plus.Compensation:The offered compensation package will be based on the candidate's prior experience and current Cost to Company (CTC)Location: ChennaiWhy Join Us?Shape the Future of Finance: Be part of a pioneering fintech company that's redefining the industry.Collaborate with Brilliant Minds: Work alongside a talented and passionate team.Accelerate Your Career: Gain invaluable experience and opportunities for professional growth.



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