Performance Marketing

5 days ago

Delhi Division, India DMI Finance Private Limited Full time

Job Purpose: We are looking for a seasoned candidate of New Customer acquisition to take complete ownership of our digital customer acquisition framework. The ideal candidate is a commercially astute, data-obsessed leader who will architect and operate the engine that powers DMI's growth in the competitive digital lending space. You will hold the P&L for all digital channels and own our ambitious growth targets Principal Accountabilities: Architect & Execute new customer acquisition strategy: Develop and implement robust, full-funnel paid marketing strategies aligned with our ambitious goals for loan disbursal, customer acquisition, and profitability. Champion a Data-Driven Culture: Ideate and lead cross-functional efforts to reduce CAC and increase user retention by testing creatives, landing pages, and user journeys. Set up, track, and optimize campaigns using GA4, Firebase, MMP platforms. Campaign Ideation and Execution: Build compelling, creative, relatable ideas that people notice and click. Lead and build a team of skilled marketers, fostering a culture of innovation, customer obsession, and relentless optimization. Innovate & Stay Ahead: Pioneer new acquisition programs and champion a test-and-learn culture to unlock new growth opportunities. Qualifications Minimum Qualification required: Graduate Qualifications preferred: MBA in marketing Work Experience 7-10+ years in marketing, with a minimum of 4 years in a leadership role focused on performance marketing and customer acquisition. Prior experience scaling a D2C, FinTech, or digital lending brand is required. Demonstrated track record of managing and profitably scaling large monthly ad spends (e.g ₹50 Lakhs and above). Skills & Proficiencies Deep, hands-on expertise in performance marketing platforms, particularly Meta Ads Manager and Google Ads. Strong command of data interpretation, attribution models, and reporting tools like GA4. Strategic mindset with proven execution speed and the ability to operate independently. Proven experience in building and mentoring high-performing marketing teams. Excellent communication and stakeholder management skills, with the ability to present insights clearly to senior leadership.

  • Performance Marketing

    6 days ago

    Delhi, India BeondX - Performance Marketing Full time

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    1 week ago

    New Delhi, India 11x Marketing Full time

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  • Performance Marketing Internship

    7 days ago

    New Delhi, India 11x Marketing Full time

    Location: RemoteStipend: ₹8K-₹15K/mAbout the Role:We are looking for a Performance Marketing Intern to join our team. This is a paid internship role, ideal for someone with a basic understanding of Google Ads and Meta Ads and a strong interest in data-driven marketing. It you're eager to learn and grow in performance marketing, this is a great...

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    2 weeks ago

    Delhi, Delhi, India Red Realm Marketing Full time

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  • Performance Marketing Executive

    2 weeks ago

    Delhi, India Red Realm Marketing Full time

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    7 days ago

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    New Delhi, India Marketing Lab Full time

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    2 days ago

    Delhi Division, India EoR Marketing Full time

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    Delhi Division, India EoR Marketing Full time

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